Many industries are seeing significant innovations due to new tech capacity and forms of entertainment. Online gambling is one of those industries where the user experience will ultimately decide on the winners. What kind of trends then drive the expectations of the users and features offered by the operators?
From the players' perspective, the experience you can get by playing is the thing you're most interested in. This article will examine three different trends that are shaping the gaming experience in real money games played online. Let's take a look at each of these trends and their effect:
Social interaction driving the development of gameplay in poker
When we're talking about the trends in online poker, the BeastsofPoker guys know the best. According to them, the astonishing growth of operators like GGPoker can be partly explained by their focus on interactive user experience. After all, poker is a social game and needs to appear that way to the masses for gaining popularity.
New players typically pick up the poker lingo from the chat or by discussing hands with their friends. Now we'll likely see players get accustomed to certain emojis or item throwing after outdrawing their opponents or making a successful bluff. As 55% of our communication is visual in a natural face-to-face setting, it's no wonder people feel more at home when they can express emotions at online tables too. Likely, operators who manage to implement social elements in their poker product will see their poker affiliate programs go up in popularity.
Mobile-first approach in software development
For several years now, smartphones have been taking the role of personal computers in consuming content and entertainment. Online gambling benefits are apparent: Freedom to play on your mobile phone whenever you want, wherever you want. Therefore, it makes perfect sense for casino software providers to create their games with a mobile-first design.
As we're seeing perfectly optimized games for mobile devices now, what will the future hold in this regard? Elements of virtual reality could be implemented on mobile gambling games to make the gambling experience more immersive. We already see some mixing of digital overlays with live casino products, such as roulette games. Combining mobile approach and social elements can make a game truly stand out from the crowd in this space.
The Twitch Effect: Streaming boom in online gambling
Playing at an online casino doesn't have to be a lonely experience anymore. Thanks to streaming services like Twitch, iGaming brands have highly targeted audiences within reach by producing video content. By watching a stream, a player can see how a particular game works and the features without staking any money.
Getting to know new gambling brands and products is super easy. You just head to Twitch's main page and search for a subject to get recommendations of live channels. On Twitch, gaming communities are forming around casino streamers the same way as in eSports. Even though streaming will grow in popularity in the next few years, we are likely to see more regulation in gambling advertising during streams.