A new betting partner deal has been struck between Everton Football Club and Parimatch. Everton expands its portfolio yet again with a two-year agreement.
The deal comes with marketing rights to promote the brand across the UK and to promote its services as the “Official betting partner” in Europe and the Commonwealth of Independent States.
Parimatch’s UK site is launching October 1st while the company sets up all of its branding material in several different places and the Club’s online platform.
Alan McTavish, Commercial Director at Everton Football Club, released the following statement: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners."
“This regionally-focused deal is an important addition to our partnership roster. Parimatch’s exclusive rights in CIS and Europe - as well as their rights to promote their brand in the UK- fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories."
“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”
In addition to this this, Sergey Portnoc, Parimatch CEO, added: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us."
“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a club of firsts who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”
Parimatch is a rather popular platform in all of the CIS region and, with this move, they’ll surely keep the trend going on increasing awareness to its brand and to the entire market in general.