Affiliate programs are part of today's marketing. Online business owners, bloggers, influencers, and content creators have the opportunity to build a business in an industry that is at its peak.
Specifically, we are talking about online casino affiliate programs. These programs act as an online trading network. They provide the opportunity for a person with a certain traffic source to become a promoter of the services offered by a casino brand, obtaining a commission in return.
We are going to review the aha Partners affiliate program as an example. But, before moving on to the description of the program we must clarify that this program is currently not accepting more affiliates, so the information we leave here is merely illustrative.
aha Partners is an affiliate network responsible for marketing a selection of gambling sites operating under the license of Viral Interactive Ltd, a Maltese company that has several subsidiaries holding licenses in Curacao, Malta, and the United Kingdom.
The license is a key piece of information in an affiliate program because if a casino is licensed, it means that all gambling operations carried out in it are legal.
aha Partners established connections with several licensed brands in the casino sector. Their portfolio included the aha Bingo, aha Casino, Sweden Casino, and Mobo Casino brands.
At this time, these casinos are no longer active, and, therefore, new affiliates are not accepted.
Revenue share is a commission model followed by some affiliate programs whereby the affiliate gets a percentage of the total sales of a qualified referral, usually for a lifetime. aha Partners’ commissions go as high as 40% of revenue share. The affiliate would start with a percentage of 25% and then could go up to 40% depending on their result. In addition, the commission will be for the time the referred players were customers of the affiliate brands.
Some affiliate programs not only give access to relatively high commissions but also offer some promotions, such as aha Partners which offers a 50% revenue share commission in the first three months.
CPA (Cost per Acquisition) is another type of commission structure in which an affiliate marketer is paid a one-time fee for each First-time Depositor (FTD). The aha Partners program also provides for this type of plan.
Another positive point of an affiliate program is that it has no negative carryover. This is a clear advantage for affiliates as they do not have to compensate for the negative balance in the next reporting period.
The terms and conditions of aha Partners state that if the affiliate's account "generates a negative result, it will start the next month at zero and the affiliate will not have to pay anything to the operator".
Commissions
Revenue Share
The following is the tiered aha Partners commission structure:
From €0 to €5,000 = 25%
From €5,001 to €10,000 = 30%
From €10,001 to €30,000 = 35%
€30,001+ = 40%
CPA
Available upon request.
Hybrid
No information
Sub-affiliate
No information