The invention of the Internet has changed many things and aspects of our daily lives, including the way we relate to others, conduct our work and enjoy our hobbies and leisure activities.

Thanks to the Internet, classic games like Bingo can be played anywhere and anytime the player has online connectivity. But it is not only the bingo hall and the game itself that has been transformed, but also the advertising model.

Along with being infinitely more accessible and fun for players, online bingo has opened up a space where publishers of any size can earn sustainable revenue through Bingo Affiliate Programs.

In this article, we focus on Bingo Affiliate Programs, what the advantages of these types of programs are and what to expect in the future. In addition, we review how technology has changed this popular game, how online bingo works, and some of the types of online games that bingo lovers can enjoy.

Keep reading below the table for further insight about Bingo Affiliate Programs

Game Type      
Affiliate Programs Rev Share CPA Sub Aff

Videoslots

25% - 40% Yes 5%

24K Casino Affiliates

2% - 40% No Yes

King Billy Affiliates

25% - 50% €10 5%

Buffalo Partners

25% - 40% No Yes

CasinoLuck Affiliates

30% - 40% Yes 10%

7StarsPartners

45% - 60% No 5%

Slotland Affiliates

15% - 50% No 10% - 20%

Mainstreet Affiliates

40% No 5%

Kindred Affiliates

25% - 35% Yes 5%

ComeOn Connect

25% - 45% Yes 10%

13Aff

35% - 50% Yes 5%

Deckmedia

30% - 45% No 5%

Branders Partners

25% - 40% No Yes

Full Cream Affiliates

30% - 55% No Yes

Casumo Affiliates

25% - 45% No Yes

From The Bingo Hall to Online Bingo

Bingo is a specific game of chance in which prizes are awarded based on numbers or symbols designated on a card that match randomly selected numbers or symbols.

Although the origin of this game is not entirely clear, many support the thesis that bingo began in Italy, where citizens referred to this enthralling game as Lo Giuoco Lotto Italia in the year 1530. The game changed when it arrived in France in the 17th century, and again when it landed in the U.K. and the United States.In the latter country, the name Beano, as the game was known until then, was changed to Bingo.

In the 1990s, the popularity of the game began to wane, especially the bingo games played in bingo halls and social clubs. Regular bingo attendees were quickly becoming an older demographic, and it wasn't exactly the most cutting-edge game to play and was starting to fall out of fashion due to this reputation. Many people stopped attending physical bingo halls and instead opted to play games like slots in casinos.

After that turbulent period when it seemed that the future of the game was in doubt, Bingo experienced an unprecedented resurgence, undoubtedly due to the emergence of the Internet and technological advances.

With the invention of the Internet, the popularity of the game jumped from physical bingo halls to online bingo halls to establish itself as one of the most popular gambling games available.Countries with a strong and clear tradition of bingo halls were early adopters of digital bingo, but the Internet has helped it gain ground in international markets around the world.

Today, millions of people around the world enjoy the convenience and accessibility of the numerous bingo sites and apps available on their laptops and smart devices. 

Bingo has now spread not only geographically, but also demographically. Recent data on the bingo player profile indicates that more than a third of online bingo players are in the 25-34 age bracket. This is attributable to the fact that younger demographics can play on smartphones.

The gender split leans heavily towards females, with 78% participation, and this even brings benefits to bingowhich even benefits Bingo, as it is the counterpart to the traditionally male-dominated casino games.

Online bingo not only revived the industry but also innovated the game itself. It is easy to see how innovations and technological advancements enhance the bingo online gaming experience, for veterans and newcomers alike.The digital version comes in many formats, with different graphics and storylines. 

Digital gaming already incorporates augmented reality into jackpot bingo games, as they have superimposed computer-generated 3D images embedded within games. But the introduction of virtual reality (VR) is taking gaming to another level and is exciting news for bingo enthusiasts, as it will enhance their experience in uncharted territories. VR allows players to immerse themselves in a unique and realistic bingo experience.

Bingo is a purely social game and even in online rooms, it maintains this characteristic. An exciting feature available in today’s modern bingo sites is chat rooms that provide an immersive experience while playing online bingo. Chat rooms allow players to discuss the game with other players in real-time using text messages or emojis.

There are also several platforms where players can connect and play bingo online. This has created a whole new community of players and made it easier than ever to find games and chat with other players.

One last thought on online bingo. Playing Bingo is possibly the most socially rewarding experience among all games of chance and is now a business that could be very profitable for your website through Bingo Affiliate Programs.

How Does Online Bingo Work?

To play an online bingo game, you simply need to get or purchase your bingo ticket from the digital host, and the fun begins. It’s advisable first to set up an account, of course, with your alias or nickname so that you can easily track your progress, set payments, etc. Always look to play on a fully licensed online bingo site. 

In most countries, the minimum legal age to play bingo is 18 years old. Of course, you must play responsibly.

With a wide variety of bingo sites and a myriad of different games, themes, and jackpots available, playing online bingo for the first time doesn't have to be intimidating. This game benefits from being extremely simple and easy to learn. 

The basic rules of online bingo are simple, and even those who have never played it before can learn the game in a matter of minutes. Like land-based bingo, the game is played by crossing off the numbers on the cards when they are called, and the first player to complete a specific pattern is the winner. 

Online Bingo instead of using a physical drum, use a random number generator (RNG) that will generate random numbers allowing you to play quickly without the need to have a drum filled with bingo balls. In addition, the numbers are not crossed out with a pencil or other marker but are crossed out electronically.

Different Types of Bingo Game 

There are many online bingo games to play. Most of the various versions differ from site to site and even across borders, but the most common are:

  • 90 Ball Bingo
  • 75 Ball Bingo
  • 80 Ball Bingo
  • 30 Ball Bingo
  •  5 Line Bingo

The bingo games mentioned above are somewhat traditional. There are so many types of bingo games that it would be difficult to list them all. Also, there are many online bingo sites and most of them regularly feature new games. Even if we were to make a list, it would soon be out of date.

90 Ball Bingo

It is the main game played in the UK. This is a version of bingo played with the numbers from 1 to 90 on a board of 27 squares. Fifteen of them contain random numbers and the rest are blank. You only need to cover the numbered squares to win. 

Each game of 90 Ball Bingo has three winning patterns; be the first to fill a row, or two rows, or the whole card to get different bingo prizes.

The amount that can be won is usually determined by the price of each ticket and, also, by the number of players participating. The higher the price of a ticket and the more players that participate in the game, the higher the cash prize.

75 Ball Bingo

This is one of the most popular forms of bingo worldwide and hands down the favorite style played in the United States. It uses balls numbered from 1 to 75. The size board is five squares by five squares, with one column for each letter of B-I-N-G-O.The center space in the card is always free, so players only have 24 numbers, and they don’t have to match them all.

To win at 75 Ball Bingo, players must complete a predetermined pattern by marking all of the numbers on the card to create the pattern. In its purest version, known as Single Line Bingo, players only must complete a single line, either down, diagonally, or across to win the game.

80 Ball Bingo 

It is a relative newcomer to the bingo block, but it already occupies a place of honor among bingo players who find 90 Ball Bingo too slow and cumbersome to play, and who also think that 75 Ball Bingo is a bit too traditional.

This version uses balls numbered from 1 to 80 and is played with a card that has 16 numbers arranged into a 4 by 4 grid. Each column is a different color and there are many ways to win.

30 Ball Bingo

It is essentially a condensed version of the 75 Ball Bingo. This type of game is also known as Speed Bingo. This is because with just 30 balls in play its pace is very fast. It’s played on a small grid-style ticket, and each ticket has 9 squares containing random numbers from 1 to 30.

With this version of the game, there’s one way to win, and that’s by filling up the bingo card (full house). There are online sites that now offer 30 Ball Bingo as a three-stage pattern game, in which players will start by getting a single line, then two full lines that finally lead to the overall.

5 Line Bingo

Also known as Swedish Bingo, 5 Line Bingo is a fast-paced bingo variant. Played on the same cards as 75 Ball Bingo, there are 5 columns and 5 rows, making 25 squares in total. The key difference here is that there’s no free space in the center. 

At most online bingo sites, there are 5 ways to win. The wide range of patterns that you can win with is what makes 5 Line Bingo so thrilling to play.

Finally, most importantly, Bingo is ultimately a game of chance more for fun than to beat the house, so players can choose the one they like best and will never be dissatisfied with a session.

Is It Safe to Play Bingo Online?

An online bingo site must be licensed by the Gambling Commission. Gambling operators must meet several conditions designed to ensure games are conducted fairly, player privacy is protected, and effective management systems are in place to receive a license.

Most jurisdictions around the world require that Bingo and other types of game that requires a random number or sequence be randomly generated, for which a random number generator (RNG) is used.This is a factor of fairness and general security because it ensures that games aren't manipulated.An RNG ensures that you have the same chance of winning in one game or spin as you do in the next. That’s because every combination of numbers is separate from the next.

When playing online bingo, do some security checks by reading the terms and conditions. Before you register on the platform, you are usually asked to agree to the terms and conditions. What you need to be aware of are the rules about when and how you cash out winnings, as well as what you agree to let the website do with your data. Almost all reputable sites use SSL encryption which ensures that all your information is away from unauthorized individuals.

When it comes to payment, it is also important to check the banking options and the time it takes for the operator to process deposits and withdrawals. The payment method you choose when creating an account is where you will receive your winnings.

What Is a Bingo Affiliate Program?

Online gaming companies need third-party advertising space to promote their products to grow their business, especially by increasing the number of new depositing customers, so they turn to affiliate programs to deploy their marketing strategy. 

It's worth remembering that bingo, while not normally found in casinos, is still part of the gaming industry, and this is the main reason why online gaming affiliate programs exploit this vertical as well.

Affiliate marketing is the most widespread advertising method for attracting potential customers, and most online casino brands use it. Once affiliate programs proved their effectiveness in attracting new depositing customers to casinos, the bingo industry followed suit and adopted this model as well.

An online affiliate program means that you earn a monetary commission for promoting a company's product or service. An affiliate partner receives a commission for providing a specific result to a merchant or advertiser, be it sales, leads, downloads, etc.

Bingo is one of the most competitive sectors. Over a hundred bingo brands are competing for customers every day. Operators are currently using a variety of means to attract new clients, the most important of which are Bingo Affiliates. 

A Bingo Affiliate is an organization or individual who has an arrangement with a bingo provider to bring traffic to the bingo website in exchange for cash compensation by enrolling in an affiliate program. When you sign up for a Bingo Affiliate Program, you drive traffic to the program's partner sites through avenues such as links, native ads, and banners, and the operator rewards you for each player you send.

Bingo operators are constantly striving to attract more customers to their halls. Some may wonder if bingo is such a well-known game and there are so many people playing bingo, why is it necessary to advertise it? Well, it is in the interest of the operators to maintain their regular clientele and to attract new customers.

There will be people who do not yet play Bingo because they are under the minimum age, so the marketing effort is also aimed at the thousands of people who reach that minimum age each year and some of them will become customers of the bingo halls.

On the other hand, affiliate programs, in addition to driving large amounts of traffic to the affiliated brand, help increase brand awareness and build brand image. Even if visitors don't follow the ads on the site, the advertising work is already done because they will at least be aware of the platform by seeing the brand's ads. In an age where brand recognition is increasingly important, this is an excellent opportunity to spread brand awareness.

We have already mentioned that bingo is one of the most competitive sectors, this could lead us to mistakenly think that in such a competitive market it is very difficult to make profits through affiliate programs. 

On the contrary, this could have its advantages. When a market is very competitive, operators look for ways to improve their products or create new and more interesting ones, and this is what a good bingo affiliate can take advantage of. Advertising a new product can be a golden opportunity for them.

If you are ready to start as a bingo affiliate, find the program that suits your needs and start earning money with your already generated traffic.

How Does a Bingo Affiliate Program Work?

A Bingo Affiliate Program works the same way as any other affiliate program. 

The setup is simple. In a nutshell, the process consists of:

  • Signing up and getting approved to join the program
  • Directing visitors to the brand’s website
  • Earn money for each person who subscribes

You must sign up with the operator's affiliate platform to get approval to promote the bingo site. Joining an affiliate program means submitting some personal details such as your name, address, payment preferences, and details about your affiliate sites.

Most Bingo Affiliate Programs approve new affiliates instantly, but some prefer to do a pre-approval check. Afterward, an affiliate manager will contact you to discuss the future partnership. It will be useful to read the program's Terms and Conditions.

Although most affiliates work through their websites, it is not a mandatory condition to join a Bingo Affiliate Program. You will be more than welcome if you think you can attract new first-time depositors through social media networks, third-party platforms, or blogs.

Once accepted, you'll be able to generate trackers, links, and banner codes to implement on your website. You will then use these materials to advertise the sponsor company’s offers. 

Affiliate links are the hyperlinks that consumers click on while on the affiliate website and are a very important aspect of the affiliate system. It contains and records the affiliate's ID or username, which allows the affiliate to get credit for the traffic sent to the advertiser's website.

As soon as a visitor to your website clicks on the link, they will be directed to the bingo website. If the referred client performs the action for which the advertiser pays a commission, you get paid. For every client you introduce to the bingo company, you earn a percentage of the money spent by your player, as indicated in the agreement signed between you and the operator.

Most operators pay their affiliates monthly. There are three primary ways in which an affiliate can get paid in a Bingo Affiliate Program.These are Revenue Share (RevShare), Cost Per Acquisition (CPA), or Hybrid.

A question often asked by those starting in the affiliate marketing business is how to choose the right Bingo Affiliate Program. The individual choice comes into play, depending on what everyone is looking for with this type of affiliation. However, some of the most important things to consider before joining any affiliate program include good site reputation, competitive commission rates, good payment methods, fast procedures, excellent affiliate support, outstanding promotional tools, regularly updated banners, detailed statistics, and the best affiliate user interfaces.

Affiliate Reward Methods

As a Bingo affiliate, you’ll get a cut of the monthly income earned by the players you refer to the brand. The amount of commission paid to affiliates is determined by their success.

The most used methods of rewarding affiliates are: 

  • Revenue Share 
  • CPA
  • Hybrid

Revenue Share 

This is a payment model that allows you to receive a percentage of all the money spent on the advertiser’s website by the traffic you send. In other words, you will get a share of the net gaming revenue accumulated by your referrals. 

Some programs agree with the affiliate that in a Revenue Share Reward Plan, the affiliate will be entitled to receive a commission for the life of the new referred customers, until the termination of such agreement. 

This type of reward is very beneficial to the affiliate because all referrals will continuously deliver commissions to your account for life. If they play, you win.

Let’s take an example. If the players you sent to a certain bingo website generate $10,000 net revenue and you had a 30% RevShare, you’ll receive $ 3,000 at the end of the month. The following month, if the bingo site makes more money, your profit will also increase because the RevShare commission is usually structured in several tiers. The more net income you generate, the higher the commission percentage.

This is the standard form of gambling affiliate commission rates, which is more widely used than the others. The average rates in the Bingo Affiliate Programs are 25-45%, with some affiliate programs even offering more than 50 percent in certain situations. This becomes a decent passive income for an affiliate in the long run.

Two more specifications about the RevShare model. First, the net gaming revenue or NGR is a financial indicator that determines the net gaming income after deducting costs, including, but not limited to, financial transaction fees, bonuses, loyalty rewards, and chargebacks.

Secondly, online gambling sites are not always in the black and can have a negative balance. If the operator has a negative carryover policy and the site has losses due to your players' winnings, likely, you will not get any income in a pay period.

CPA

Cost Per Acquisition (CPA) is an affiliate revenue model in which operators pay affiliates a fixed commission (per acquisition). 

You receive a fixed commission for all real money players who register through your affiliate link for a bingo site. So, if someone goes via your link, signs up and deposits, you will get one flat fee, regardless of whether they win or lose. CPA deals can range from $50-$100. Most of the time they are negotiable and can be higher if you bring in high volume.

As well, the CPA may vary depending on the location of your customer's country. To ensure that the lead is indeed qualified, there are strict criteria: The player must provide a minimum deposit and must complete their first transaction. 

As all Bingo Affiliate Programs differ in their CPA percentage, qualifying requirements, and commission rates offered to their affiliates. So, if you’re considering a CPA partnership commission plan, make sure you fully understand all conditions and stipulations.

As a Bingo Affiliate, Revenue Share vs CPA is a very difficult decision. There are many pros and cons, with many variables. For example, a fairly obvious one is if you have a lack of capital or need quick cash you are better off with the CPA deal. 

On the other hand, RevShare has the potential for huge profits in the future, however, it also has the disadvantage of relying heavily on the trading activity of your referral.

Hybrid

It is often experienced affiliates who opt for a hybrid arrangement, meaning that they benefit from both an initial sum, when a new player meets certain deposit requirements, and an income stream from ongoing revenue sharing.

Some affiliate programs also pay you an additional commission for referring Sub-Affiliates to the Program through the Content. That extra commission is based on a percentage of the commission earned by your Sub-Affiliate(s) and is usually between 5% and 10%.

Now that you know the main differences between RevShare, CPA, and Hybrid and are faced with the difficult decision of choosing the right commission plan for your business, the easiest way to decide which commission model is right for you is to ask and answer this question:What are your short- and long-term goals?

Advantages of a Bingo Affiliate Program

There are many reasons in favor of joining a Bingo Affiliate Program over being an affiliate of other verticals.

Here are some key advantages to becoming a Bingo Affiliate:

  • High-Traffic Sector
  • Numerous Rewards Levels
  • Cross-Selling
  • Player Engagement
  • High Player Retention
  • Variety of Games 

High-Traffic Sector

Bingo is a high-traffic industry, with millions of people placing bets every day with a high level of loyalty. No matter how small these bets are, you have a steady income stream if you opt for a revenue share commission model.

Numerous Rewards Levels

The best part about Bingo Affiliate Programs is that they usually have numerous tiers of rewards, with each level offering a higher commission, meaning that affiliates will get a higher income by just referring new bingo customers.

Cross-Selling

Many bingo players also spend money on other products, which means there’s potential for cross-selling. Since existing customers are much more likely to buy than potential new customers, cross-selling is a good tactic for increasing revenue. 

Cross-selling is part of many companies' sales funnels. When a customer wants to make a purchase, they are already in purchase mode and about to make a payment, so adding another product for a modest amount will not make a big difference.

Many bingo players enjoy simultaneously playing bingo and instant casino games, such as slots and digital scratch cards offered by the operator.

Player Engagement

The game of Bingo has always had a strong social element and is an innate part of the player's experience. It means that an opportunity exists for you to build an engaged online community.

High Player Retention

Online bingo operators are often specialists and excel at player retention. Bingo is a highly competitive market with players receiving generous offers from operators competing to retain them. The competition to retain existing players and attract new ones forces online bingo operators to invest in both potential customers and their existing players to encourage them to play on their site again and again.

On the other hand, bingo operators are constantly striving to improve the gaming experience. There is sufficient evidence that players who have a better gaming experience will remain active players for longer. The gaming experience is directly proportional to the player's loyalty. The better a player's experience at the beginning, the longer they will remain active on the site.

Variety of Games

In Bingo, not only are there many different games in terms of gameplay but there is also a wide variety of betting options. This benefits affiliates as referred players can choose from several bingo options, some with large progressive jackpots, as well as lucrative side games.

What's Next After Joining a Bingo Affiliate Program?

It is not enough that you sign up for the best Bingo Affiliate Program, which meets all the ideal conditions, for you to become a successful affiliate. After registering as an affiliate, you must choose the right methods to promote the brand's products and get the clicks that will produce a good profit for you.

Among others, we could highlight the following:

  • Personalize Your Site
  • Optimize Your Content
  • Invest Time in Your Business
  • Always Stay Up to Date

Personalize Your Site

A well-designed and professional affiliate website is one of the most important things to work on if you want to be a successful bingo affiliate. As with any vertical, personalization is vital in traffic-generating channels to build trusted relationships with visitors.

Try to interact with your visitors. That goes beyond simply responding to their comments. It also means integrating other tools that allow you to communicate more directly. Bingo is more of a social activity than a game and you should reflect this in your approach.

Optimize Your Content

A key factor in affiliate marketing has a loyal and engaged audience that cares about what you have to say. That is achieved with optimal content. By optimizing your content, in addition to offering genuine value to your visitors, you'll give them more reasons to stay engaged with you.

When it comes to online gaming marketing, affiliates build a following by creating and publishing content that players trust and enjoy, often with a focus on long-form educational content that offers multiple perspectives of the game.

This affiliate marketing tip doesn’t have to be anything complex. Learn the ins and outs of the products you're recommending and talk about them. You can stand out as an affiliate and differentiate yourself from the competition if people can learn more about the things you promote. 

Invest Time in Your Business

Affiliates who put in the effort and maintain a good marketing channel, such as a well-established web portal or well-attended social networks, can build a lucrative business. But it is important to note that there is usually a significant demand in terms of time to fulfill the responsibilities affiliates must maintain with the brand.

Initially, the affiliate program may be the way to earn additional income. However, if you want it to be your main source of income, you will need to spend more time on it and keep your strategies up to date. You probably need to set a goal of where you want to go and set specific times to take care of your business daily.

Always Stay Up to Date

This recommendation is closely linked to the previous one. Operators always expect that you will do your best to display the most up-to-date content on your affiliate website.

Since you receive a monthly commission for the activities of your referred customers, it is based on the marketing effort you have made to drive new first deposits to the brand's website. If the operator considers that your efforts are not substantially good in promoting the company, they may reduce the commission, change the reward plan, or even terminate the affiliate agreement.

The Future of Bingo Affiliate Marketing 

Bingo is a game with almost universal, global popularity. In addition to Europe and North America, it has gained great popularity in Asia, the Middle East, Africa, and South America.

According to Data Bridge Market Research, the online bingo gambling market will reach an estimated value of USD 128,338.5 million and grow at a CAGR of 11.20% over the forecast period of 2021 to 2028. 

In summary, online bingo is a very lucrative vertical within the gambling market.

The key factors driving the online bingo games market so far have been the growing penetration of the Internet and the increasing use of cell phones by people to play online games from their homes and public places. 

However, if we now take into account the rise of technological advances such as virtual reality, the increasing use of mobile devices combined with unlimited data plans, and the development of new apps that facilitate access to casino games, the policies of legalization of online gambling, the increasing availability of different payment methods, the rapid adoption of digital currency in gambling, the increase in people's budget for leisure activities, blockchain bingo game, it is not difficult to imagine that the growth of the bingo industry will continue to accelerate,with more changes and innovations on the horizon.

Moreover, as technology advances, users will demand higher-quality gaming services and experiences. The number of providers willing to invest in gaming to attract new users and retain existing ones increases yearly. 

Software development companies are already partnering with online bingo operators to offer an enhanced and more personalized gaming experience, providing new themes and attractive offerings to increase the player base. As proof of this, we have the software developers who have brought Virtual Reality (VR) gaming technology to bingo games.

All of the above is a sure bet that the bingo market will continue to expand. And bigger markets mean bigger opportunities, of course. That means more advertisers, more affiliate brands, more affiliate networks, more affiliate programs, and more affiliate publishers.

So, what does the future hold for affiliate marketing? It will stay fresh and alive for a long time with the Online Bingo Game.