About Gaffg

We offer unbiased affiliate program reviews, casino tips, sportsbook affiliate details, operator updates, iGaming SEO help, news, and access to affiliate managers who know the industry inside out.

The Gaffg team consists of individuals with actual experience in iGaming affiliation. And our task is not only to provide you with program listings but also give more context about the important stuff that goes into building an affiliate partnership such as commissions, payment structure, brands, payouts, affiliate manager, traffic, and partners value.

Why Gaffg Exists

Comparing the iGaming affiliate market from the outside may not be easy for several reasons, including changes to program terms, shifting of brands from one operator to another, payment terms, and unclear conditions provided by not all affiliate programs.

This is what Gaffg aims to solve. We make sure our readers get clear information on how to compare iGaming affiliate programs, review casino and sportsbook brands, follow operator news, learn terms, and access resources when considering doing business.

This means getting clearer information for affiliates on where to direct traffic and a way for operators and affiliate managers to promote their program terms, partnerships, and business to the affiliate market.

Built on Industry Experience

Gaffg has had extensive experience in the world of iGaming affiliate programs having worked in various roles from affiliate program directories to webmaster tools to casino information to SEO advice to affiliate coaching.

This gives the ability to see things from a practical point of view with regards to how affiliates and operators really work. The best affiliate relationships are not necessarily the ones that offer the most attractive commission rates. Other factors play their part as well.

In addition, Gaffg's background in affiliate coaching has influenced our perspective on content as well. It is one thing for new affiliates and those who have been in business a while to have access to a list of affiliate programs. It is quite another matter to know what to expect from the different types of traffic and programs.

Learn more about Gaffg’s background in affiliate coaching.

Who We Help

Gaffg caters to individuals within the iGaming affiliate business environment, such as:

• Affiliates and webmasters who are interested in comparing the different casinos, sportsbooks, affiliate commissions, payout schemes, and brands available within the industry.
• Novice affiliates that require practical knowledge on search engine optimization (SEO), writing content, tracking, selecting the best program and affiliate partnership.
• Experienced affiliates that are looking for new programs, markets, brands, pay-out structures, affiliate managers, and partnership benefits.
• Affiliate managers and operators that would like to introduce their program to the right audience, and explain their structures and brands.
• B2B companies and professionals monitoring the latest affiliate news, trends, and opportunities within the iGaming industry.

Featured Affiliate Programs

The affiliate programs highlighted in Gaffg are picked with the aim of making it easier for the readers to evaluate the necessary information regarding the partnerships.

Such programs may contain information like casino affiliate programs, sportsbook affiliate programs, RevShare programs, CPA programs, hybrid programs, payment plans, payout conditions, brands, affiliate manager support, and other relevant information for affiliates to consider before reaching out to such a program.

The goal here is to enable the affiliates to move beyond the commission percentage alone and gain insight into what the program entails in all other respects.

How We Review Affiliate Programs

Gaffg reviews affiliate programs in an approach that is focused on the specifics of affiliate relations. Instead of being preoccupied by commission rates, we take a closer look at the bigger picture of the business.

1. Commission Model and Deal Structure: We examine the options for commission models, which can include RevShare, CPA, mixed deals, sub-affiliate programs, and any custom deal data provided by the program.
2. Terms and Transparency: We examine program terms including negative carryover, bundle terms, minimum activity, payment terms, quota terms, and other factors that could impact affiliate revenue.
3. Payout Information: We examine payout information, which includes information regarding payment dates, payment types, minimums, payment frequency, and other payment consistency data.
4. Affiliate Manager Support: We examine affiliate manager support including contact information, response rate, personal manager assigned, and the overall clarity of the program data provided.
5. Brand and Market Fit: We examine the brands associated with the program, target market, product lines, licensing info when applicable, and casino or sportsbook fit.
6. Performance and Value to Partners: When available, we take into account affiliate feedback, brand presence, conversion context, market reputation, and other data that can help affiliates determine potential.

Not all the programs have the same amount of publicly available information about themselves. In case information is sparse, we do our best to show it.

Online Casino Insights and Operator Updates

In addition, Gaffg talks about online casino information, sportsbook information, operator information, affiliate manager interviews, program launch announcements, and market information.

Such content aims at helping affiliates and those interested in iGaming affiliation understand the brands, individuals, and companies behind iGaming. This will assist the affiliates in researching for more information on the program, while the operators have an opportunity to explain what they are all about.

Guides and Resources

Gaffg creates practical articles that will be helpful for affiliates, operators and industry enthusiasts that would like to learn about the broader iGaming landscape.

The subjects that we touch upon range from iGaming SEO, website development, basics of being an affiliate, payment options, content planning, tracking, trends within the industry, and iGaming market data.

Our purpose is to help people comprehend how affiliate sites, SEO, programs, content, traffic, and operators work in conjunction.

Start with our iGaming SEO guide for a practical introduction to search visibility in one of the most competitive online markets.

Our Editorial Standards

Gaffg seeks to provide useful, concise, and understandable content.

We emphasize providing facts, context, and explanations. The reviews, guides, interviews, and updates provided by us are intended for people seeking to understand the iGaming affiliate market without any distractions.

Prior to publication or update of the content, we try to verify certain data using sources such as public information, program information, operator information, and industry information when necessary. We do not state anything that can’t be proven as true or isn't publicly available.

We also strive to differentiate between the facts and commentary. If a particular page contains opinions, interpretations, or business analysis, then it should be obvious to the user.

How Gaffg Makes Money

Gaffg may earn revenue through affiliate links, advertising, sponsored placements, featured listings, program submissions, or commercial partnerships.

These relationships help support the site, but they should not remove the need for clear and useful information. Commercial relationships may influence where a program is displayed, but they should not change the basic standard expected from Gaffg content.

Where content is sponsored, promotional, or commercially supported, we aim to label it clearly so readers understand the nature of the relationship.

Corrections and Updates

The world of iGaming affiliate marketing is dynamic. The terms and conditions of affiliate programs, payment options, ownership of brands, licensing details, contact information, and availability of markets may change periodically.

In case you come across any outdated data on our site, please feel free to bring it to our attention. We would appreciate if you could notify us regarding your queries, and we shall be happy to look into your matter.

You can contact us regarding affiliate program submissions, editing queries, advertisements, collaborations, and site feedback in general.

To get in touch, visit the Gaffg contact page.

Responsible Gambling

Gaffg is intended for adult readers and industry professionals. Online gambling involves risk and should only be accessed by adults in markets where gambling is legal.

It is essential that all users comply with local laws, study the terms carefully, and use safe gambling resources, when necessary. Gaffg is not promoting gambling as a source of income and is not responsible for any losses incurred due to the information on the website.

References and Testimonials

We appreciate any comments from our readers, affiliates, operators and partners. Please feel free to leave us your reference or suggestion regarding updates.

Gaffg covers the most important topics from the igaming industry. It's the only place I visit to inform and learn about affiliate programs, industry's news, trends and advices.

-- from AskGamblers.com

Without a single word of exaggeration, the Affiliate Coaching service at Gaffg.com is the reason that CasinoReviews.com is where it is today. The advice and guidance we received when starting the site made the difference between solid content that failed engage the reader and finding the way to get the most out of the content we were putting together. In what is becoming an increasingly tough market we have no hesitation in recommending the services that Gaffg.com offers.

-- from CasinoReviews.com