If you are a webmaster with a website with quality traffic, online casino affiliate marketing can be a very good option for you to monetize it, obtaining higher and higher income in a sustained way, even for life. Nowadays, online casino managers need advertising space from other people to promote their brands and grow their business. These allies are in charge of driving traffic to their brands' websites to attract new customers and then with unique igaming strategies to achieve player retention and high conversion rates which means that there will be great profits for both the affiliate and the casino owner.
Affiliate marketing seems like a simple process and it is, what is more, complicated is choosing the best affiliate program. The one that best suits the characteristics of the website visitors and that meets the expectations of earnings, for these reasons, it is necessary to make a clear choice based on reliable information about the program and the brand.
This time we help you to gather information about Britain Play Partners, remember that, when selecting an affiliate program to partner with, you should make sure you know not only the attributes and advantages of the program but also the brands it is promoting if you want to get the best results. Depending on the characteristics of the online casino, you will be able to promote a site with novel strategies, attractive games, and real benefits that will retain the players you refer to and achieve a high conversion rate.
Britain Play Partners promotes the UK-licensed Britain Play Casino brand, founded in 2021. It offers players a versatile selection of games in its library with over 3800 titles and nearly 50 progressive jackpots. The games are from renowned igaming industry suppliers, such as NetEnt, Playson, Pragmatic Play, Microgaming, and Red Tiger, among others.
Britain Play Partners offers a comprehensive commission scheme that includes casino net revenue sharing, CPA, and a Hybrid plan through personal deals agreed with affiliate managers and approved by North Connection Ltd.
Another advantage of this program is that there is no minimum activity fee and the minimum commission payout threshold is also low at only £250.
Affiliates are provided with affiliate managers who will accompany them throughout the process of promoting the brand. Britain Play Partners provides its affiliates with various advertising materials such as banner ads, button links, text links, bonus codes, and others, linked to the promoting brand's website, to be displayed on the affiliate's websites.
It uses MAP tracking software so that the affiliate will have tracking tools that will allow them to monitor and control the activity of the players referred to Britain Play Casino and to know the number of their commissions. Additionally, you will have periodically updated statistics, so that based on them you can make decisions about marketing strategies that will allow you to have a successful and scalable performance.
One of the disadvantages of this affiliate program, and why it is not very attractive for some affiliates, is that it has a negative carryover policy, so if the casino's earnings are negative, due to the clients referred by the partner, this balance is carried over to the following month or months until the affiliate's earnings compensate for it.
Commissions
Commission plans will apply exclusively to revenue generated by Players in the United Kingdom. Affiliates can obtain a revenue sharing, CPA, or Hybrid arrangement, subject to discussion with their affiliate manager and approval by the management of Britain Play Partners.
The commission is paid based on net revenue, considered as the total monthly sum of all Player deposits, less any withdrawals, credits, bonuses, or additional promotional amounts given to Players, less any chargebacks, gaming taxes (23.5%) and administration fee (25%).
The amounts of commission payments are not defined within the Terms and Conditions so we suggest consulting with the affiliate manager.
Revenue Share
Affiliates earn a percentage of the net revenue their players bring to the Britain Play Casino brand. The commission is paid based on the net revenue, considered as the total monthly sum of all Player deposits, minus withdrawals, credits, bonuses, or additional promotional amounts given to Players, minus any chargebacks, gaming taxes (23.5%), and administration fee (25%).
CPA
It is a fixed amount for each player who is referred to the Britain Play Casino site and who makes deposits of a certain minimum amount (£10) into his or her player account.
Hybrid
Combines CPA and revenue share revenue. An affiliate account manager should be consulted about the disponibility of this payment method.
Sub-affiliate
Master Affiliates will earn 3% of the total earnings of each of its sub-affiliates per month.
