Nowadays, online casino owners and operators need to create strategic alliances with webmasters, to use their websites as advertising platforms and thus create a cooperative relationship to grow the business of both parties, so if you have a website with high traffic, casino affiliate marketing can be a great business alternative that allows you to monetize your site and get a permanent and rising income.
With affiliate programs you get performance and dividends based on the bets made by the referred players, the more players you refer and the more they make deposits and bets, the higher the profits for both the casino and you. Casinos and affiliate programs have their igaming strategies to achieve referral player retention and high conversion. Once you have signed up for an affiliate program and your application has been approved you are ready to start earning dividends.
Seen that way, affiliate marketing seems like a simple and easy job, and it is. The most complicated thing is to choose the best affiliate program among the many that are offered, that is, the one that best suits the characteristics of the affiliate's website visitors and that meets the expectations of earnings and treatment. For this and many other reasons, it is necessary to make a very thorough research before deciding on one of them.
In this opportunity, we want to help you with the research of some online casino affiliate programs, specifically with Fun88 Affiliates, of which we will offer you details of its qualities, some positive and others not so much, but that surely can help you in your decision. To achieve the best results it is necessary, not only that you know the program, its features, and benefits but also the brands they represent, since, depending on the characteristics of online casinos, you can expect to advertise and promote a site with a high conversion rate and unique strategies that will retain the players you refer.
Fun88 Affiliates is the official affiliate program of Fun88, a world-class online betting platform associated with some of the world's top sports clubs, such as Newcastle United Football Club and Tottenham Hotspur Football Club. It offers various betting options on sports such as Cricket, Tennis, Football, Table Tennis, Baseball, Kabaddi, and Ice Hockey. It is operated by OG Global Access Limited, a licensed Philippine Amusement and Gaming Corporation ( PAGCOR ). The games are designed by top-level providers, such as NetEnt, Evolution Gaming, Evoplay, and Microgaming, among others.
With Tsars Partners, affiliates have the opportunity to earn commissions of up to 40% of the net winnings produced by players. The commission structure includes CPA and hybrid plans, as well as a 10% sub-affiliate commission.
One of the aspects that could be considered negative by some affiliates is that this program has a negative carryover policy, so if in a given month the casino's profits due to affiliate referrals are negative, this balance is carried over to the next month or subsequent months until it is repaid.
Affiliates have a team that will provide them with full support and data-driven information for their long-term success. Additionally, they will provide the marketing tools (banners, banner ads, landing pages) necessary to attract new bettors to the Fun88 website. They also have customized advertising materials, if required by the affiliate. Similarly, affiliates will be provided with accurate and detailed reporting tools with a graphical display, which can provide a complete picture of sales rates, commission, number of members, and other relevant information for brand promotion.
The commission calculation is done on a calendar month basis and is on a sliding scale, which means that the commission percentage increases if the Net Revenue and the minimum number of active players also increase. Affiliates will earn a revenue share based on the revenue generated by their referred real money players, with Net Revenue being defined as; gross earnings from Sportsbook, Virtual, Live Casino, slot, minus player bonuses, player payout fee, and administrative cost.
This is the default remuneration model used in this affiliate program, according to which the affiliate receives a percentage of the casino's net revenue. The percentage is determined by the number of customers referred by the affiliate during a month, as shown in the following scheme:
- Total Net Winnings From Sports Betting, Virtual, Live Casino & Slots
1 rupee - 380,000 rupees, with minimum 10 active players = 20%.
380,001 rupees - 2,280,000 rupees, with a minimum 20 active players = 30%.
More than 2,280,000 rupees, with a minimum of 40 active players = 40%.
- Total Poker Revenue
1 rupee - 760,000 rupees, with a minimum of 10 active players 15%.
760,001 rupees - 1,900,000 rupees, with a minimum of 20 active players 20%
1,190,001 rupees - 3,800,000 rupees, with a minimum of 40 active players 25%
More than 3,800,000 rupees, minimum of 40 active players 30%
1 rupee - 380,000 rupees, with a minimum of 10 active players 0.25%.
380,001 rupees - 2,280,000 rupees, with a minimum of 20 active players 0.50%.
More than 2.280.000 rupees, with a minimum of 40 active players of 0,75%.
- New first-time depositors
1 - 15 2%
16 - 50 3%
More than 50 5% of New depositors
Note: Affiliates must bring a minimum of 10 active players to begin earning a revenue share.
This type of agreement operates on a fixed budget, for which the client must deposit the minimum amount required and meet the minimum wagering activity requirements. Affiliates must reach a personalized agreement with the affiliate management.
This type of agreement combines revenue share and CPA income. The affiliate's account manager should be consulted.
Affiliates will receive 10% of the commission of each of their affiliates.