Ladbrokes Partners is the affiliate program for the Ladbrokes online gaming brand. The affiliate program used to be known as Score Affiliates before rebranding back to Ladbrokes Partners. As of November 2013 the affiliate program is migrating from the Income Access platform to Mexos which is an affiliate backend by Playtech. Ladbrokes has been one of the strongest UK betting brands around and their brand has some worldwide recognition too. Ladbrokes was founded in 1886 and the company has betting shops all over the United Kingdom.
Some controversy around the program happened when Score Affiliates closed the accounts of American webmasters cutting them out of their commissions. This has lead many webmasters to blacklist the affiliate program and Ladbrokes itself.
The revenue share commission is believed to be 15% and can climb up to 35%. The CPA rates are believed to be as well £10 going up to £75 which was the previous information from the Score Affiliates website and program.