TrueNorth Affiliates is the affiliate program for Truenorth.bet which is a Canadian online betting site that offers many betting options such as sports bets, casino games such as table games, slot games, and live dealer games including roulette, blackjack, baccarat, and others super fun games.
The brand also offers many bonuses, promotions, banking options, and great customer service but they may take a while to reply to you back. Keep in mind that this is a Canadian online casino so all the accounts will have to process Canadian dollars, so if you are sending traffic from other countries you have to explain that to your referrals.
TrueNorth Affiliates offers many types of commissions including net gaming revenue, CPA plans, and sub-affiliate commissions, and do not hesitate to contact your account manager for hybrid deals.
They have a minimum threshold and they process the payments before the 15th of each month, however, there is no information about if negative balances are carried over or not to the following months, so you will have to ask your account manager or their support team.
Commissions
Sadly, TrueNorth Affiliates does not offer detailed information about the main commission structure which means that every affiliate should have a different and exclusive percentage depending on his traffic and his performance.
You should request at least 25% as your first tier since this is the basic percentage on almost all affiliate programs in the iGaming industry. However, if you feel like you can do better then by all means request the highest percentage from your account manager.
CPA
CPA plans are available upon request, you should also be able to negotiate a hybrid deal as well but unfortunately, they do not offer much information about this topic on their main website or on their terms and conditions so again you will have to negotiate with your account manager.
Sub-affiliates
Sub-affiliate commissions are defined in their terms and conditions but they do not say how much the percentage will be. You should at least negotiate for a 5% sub-affiliate commission which is the standard in the industry, but who knows? You may get a higher or lower percentage, it will all depend on your negotiation skills and on your performance.
