If you have a website with quality traffic, casino affiliate marketing can be a great way to monetize your site and earn a steady and growing income.
Today, online casino operators need third-party advertising space to promote their brands and grow their businesses. Affiliate program partners redirect traffic to their companies' websites to attract new customers. Then, with their iGaming strategies, the company achieves high retention and conversion, which translates into good profits for both the affiliate and the casino owner.
Affiliate marketing seems like a no-brainer, and it is. The hard part is choosing the best affiliate program, the one that best suits the characteristics of the affiliate's website visitors and that meets their profit expectations. For this reason and much more, you must make an informed choice.
This time we help you research some online casino affiliate programs and provide you with information about Tsars Partners. Keep in mind that if you want the best results from partnering with an affiliate program, you should make sure you know the attributes and benefits of both the program and the brands it promotes.
Depending on the characteristics of the online casinos, you can expect to advertise and promote a site with a high conversion rate and unique strategies that will retain the players you refer.
With Tsars Partners, you can promote Tsars Casino, which is a brand owned and operated by RR Investments NV, licensed by the government of Curacao. The casino offers more than 3,000 games to meet the needs and desires of players. The games are designed by top-notch providers such as NetEnt, Evolution Gaming, Evoplay, Microgaming, and Red Tiger, among others.
Tsars Partners offers the opportunity to earn commissions of up to 60% of the casino's net revenue. The commission structure includes CPA and hybrid plans, as well as a 5% sub-affiliate commission.
Another advantage of this program is that it has no negative carryover, so if in a given month the casino's profits due to affiliate referrals are negative, this balance is not carried over to the next month but starts from zero.
In addition, affiliates are supported by an affiliate support team that will accompany them throughout the business relationship and provide them with the content and marketing tools they need to grow their business.
Commissions
Commissions are calculated based on net revenue, which is the calculation of a Client's total wagers minus winnings, bonuses awarded, and administration fees. The commission structure supports revenue share, CPA, and hybrid plans which can be determined on an individual basis.
This program has no negative carryover policy, which means that if the affiliate's balance under a commission revenue share commission plan in a given month is negative due to customer earnings, non-cash items, progressive contributions, cash items, and/or progressive contributions, this balance will be reset to zero the following month.
Revenue Share
This is the default remuneration model used in this affiliate program, whereby the Affiliate receives a percentage of the casino's net revenue. The percentage is determined by the number of customers referred by the affiliate within a month. This percentage can be as high as 60%.
CPA
Affiliates receive a fixed amount for each new player they refer who registers and makes a deposit into their player account.
Hybrid
This is at the request of the partner. The affiliate’s account manager must be consulted.
Sub-affiliate
Affiliates earn 5% commissions for referred webmasters who become affiliates.