Playup Affiliates - Review

Rev Share CPA Sub Aff NCO Exclusive Offer
25% Yes Yes No  
No
 

Playup Affiliates is the affiliate program for popular Australian Daily Fantasy Sports brand DraftStars, Draftstars India, as well as the Bookmaker brand PlayUp, and Golf Tournament site AGC.

Summary

The majority of the brands under the Playup Affiliates program are all targeted at the Australian market. Draftstars is Australia’s top daily fantasy sports site and offers a wide range of sports and fantasy leagues that its players can choose from. Playup is an online sportsbook that features coverage of odds for a wide range of horse racing and sporting events not just in Australia, but the world over. AGC or the Amateur Golf Challenge is targeted mainly at golfers and offers daily tournaments where the objective is for players to beat their own golf handicap. In terms of licenses, each of the brands are licensed in a specific state (Nothern Territory)

Draftstars is Australia’s most popular Daily Fantasy Sports site that offers some of the largest prizes across a range of sports including Australian Rules Football, Rugby League, Cricket, NBA, NFL, Soccer and more.

Draftstars has also introduced Rapidfire, which allows punters to select a head to head winner in 5 horse racing markets as a new form of accumulator bet.

Playup is a new sportsbook brand in Australia that offers daily odds boosts in the form of the BoostUp product, as well as a VIP rewards program that rewards members with bonus points for every deposit and every bet they place.

PlayUp offers weekly horse racing promotions and is a suitable betting site for small punters right through to VIP’s. PlayUp has an Android and iPhone app and is gearing up for expansion into other international markets including USA.

With a huge rage of markets and some of the best odds in Australia, including 102% markets for NBA Head to Head and Lines, PlayUp is an excellent destination for signing up new bettors, particularly as it does not have the same level of market saturation as many of the established major bookmakers in Australia.

Target Markets

Australia, New Zealand, and soon United States.

Languages

  • english

Excluded Countries

Brands

Commissions

Revenue Share

25%

CPA

Yes

Sub Affiliate

Yes

Payment Methods

  • Bank wire

Available Game Types

Daily Fantasy Sports Sportsbook

Software

Contacts

• Affiliate Manager: Peter Arena • peter.arena@playup.com • Skype: p.arena

Playup Affiliates Tools and Banners

The moment they successfully register for a Playup Affiliates account, affiliates will get to have access to a host of marketing and promotional materials that they can then use on their referral campaigns. Affiliates will only need to log on to the program’s affiliate portal in order to get access to banners, links, and other rich media content. In case they can’t find a banner with the right size for their purposes, affiliates can also opt to get in touch with their affiliate managers and inform of their specifications. The affiliate’s marketing/promotional materials contain cookies unique to them (the affiliates) that then allow the program to accurately track when a referral clicks on them. Affiliates can then refer to the program’s tracking system to get real time updates not just of these clicks but also of conversions, deposits, and even commissions. Aside from real time updates, it’s also possible for affiliates to get detailed reports that can help paint a better picture of the effectiveness of an affiliate’s referral campaign/s.

Playup Affiliates Information

In case they want to promote sportsbook and fantasy sports brands targeting the Australian and US markets then affiliates definitely should check out Playup Affiliates. Joining this program will allow affiliates to officially promote Australian-facing brands such as DraftStars, PlayUp, AGC. The sportsbook brands enticing is that they feature generous promotions as well as coverage of odds for numerous sports, sporting events, and sports leagues (in the case of Draftstars). Owing to these features, affiliates can expect these brands to have high conversion and retention rates. This means that affiliates can also expect to get a steady stream of income if they manage to successfully promote the brands.

Depending on the brands they’re promoting, affiliates can get either a share of the revenue their referrals generate for the brands or a CPA commission. For the Draftstars, and Playup, the program offers affiliates a fixed 25% share of the revenue the brands are able to generate from their referred players. As for affiliates who happen to be promoting AGC, the program will give them a fixed $20 CPA Commission for every depositing player they manage to refer to the brand.

Commissions

Revenue Share

(DraftStars, PlayUp)

25% Fixed Revenue Share Commission

CPA

AGC

$20

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