• One of the oldest online and land-based sportsbooks in the world
  • A great selection of sporting events
  • Great bonus offers including money back offers
  • Excellent reputation
  • Decent odds


  • The design could be better


William Hill is a bookmaker founded in 1934. They have launched their online betting website in 1998 making it one of the first online bookmakers in the UK. William Hill is managed by WHG Limited. This company is located in Gibraltar. At this moment, this sportsbook has two licenses – one issued by the UK Gambling Commission and the other issued by the Gibraltar Gambling Commissioner. William Hill is one of the most popular online sportsbooks not only in the UK but also in the world. 

Betting on Sports

If we take a close look at the offer provided by William Hill, we will conclude that this is one of the best bookmakers in terms of betting opportunities and betting markets. They have around 30 popular sports in their offer. Form the moment you load their main page you will realize that most of the bettors are using their Football section which is why there are always dozens of football matches available to users. Premier League betting is their premium product, but other popular competitions like the Champions League or La Liga are covered with hundreds of bets. Those looking for less popular leagues and competitions like the Cezch football cup or the Singaporean first league will be satisfied too.

As we said before, the betting options are quite exciting and even matches that are not very attractive can come with over 50 betting options including match result, total goals over/under, double chance, draw no bet, handicaps, half-time/full time and more.

Now let’s check the list of sports bettors can find on William Hill:

  • Football
  • Horse Racing
  • Tennis
  • Greyhounds
  • Cricket
  • American Football
  • Australian Rules
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cycling
  • Darts
  • GAA Football
  • GAA Hurling
  • Golf
  • Handball
  • Ice Hockey
  • Motor Racing
  • Motorbikes
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • UFC / MMA
  • Volleyball
  • Winter Sports

Similar to other popular online sportsbooks, William Hill is letting players place bets on events that are not related to sport. For instance, you can place bets on e-Sports like League of Legends and Counter-Strike: Global Offensive tournaments. Additionally, you can place bets on politics, virtual sports, lotteries, and TV specials.

What’s even better is their in-play section. They usually have over 1000 markets per day across many sports. Their live betting platform is quite refined and allows fast betting at great odds.

Welcome Bonus for New Players

William Hill is offering a welcome bonus that doesn’t look like most of the welcome bonuses available today. Namely, every new player can use a promo code when they are signing up. Once they place a bet of $10 (or more) they will get three $10 free bets. Let’s not forget that this is an offer available only to new users. The minimum unit stake is $10 and the odds should be ½ or higher. The three free bets we have mentioned above must be used within 30 days.

Customer Service

There are situations when bettors have questions or need help from a sportsbook and this is where the importance of customer service comes into play. Fortunately, William Hill has created a reliable customer service which can be reached in a few different ways. According to users, the simplest way to get in touch with William Hill is via live chat. This chat is available 24/7. But, this is not the only effective way that you can use to reach William Hill. You can also use their email form or call them for free. It’s worth mentioning that their FAQ section and Help centre is quite useful too.

Where to play

William Hill may have a design that looks a little bit outdated and many new players may feel overwhelmed when they start using this website, but the truth is that this bookmaker has a site with a mobile-friendly design. So, in addition to using this website with the help of your desktop or laptop computer, you can also use your smartphone or tablet regardless of the operating system it uses because William Hill supports all major operating systems. In addition, William Hill has created a mobile that users can download on Apple App Store (for iOS devices) or directly on their official website (for Android users).


William Hill comes with two licenses. The first one is issued by the UK Gambling Commision while the second one is issued by the Gibraltar Gambling Commissioner.


William Hill is owned WHG (International) Limited. This company is registered in Gibraltar and it’s situated at 6/1 Waterport Place, Gibraltar.

Frequently Asked Questions

Question: Does William Hill take US players?

No. William Hill doesn’t accept US players. In addition, residents of many countries are not allowed to place bets on this website.

Question: Does William Hill take Bitcoin or any other cryptocurrency for payments?

No. William Hill doesn’t accept any kind of cryptocurrency including Bitcoin as a payment option. The good thing is that they are accepting many other payment methods like Visa, MasterCard and Diners Club International credit and debit cards, eWallet options like Neteller, Pingit, Skrill and PayPal, cash transfers, cash vouchers, and online banking.

Question: Does William Hill offer online poker or bingo?

Yes. As one of the oldest gambling companies in the world, William Hill it’s quite natural that William Hill has included a separate Poker and Bingo section on their website. They also have a Casino, Games, Live Casino and Virtual section.

Question: Is there a VIP & loyalty rewards program for frequent players?

No. William Hill doesn’t have a special VIP program or loyalty program for regular users even though they have similar programs for their Casino users.

Question: Is there a signup bonus?

Yes. If a new player joins William Hill and places a deposit worth at least $10, they will get three free bets worth $10 each. In order to meet the wagering requirements, you have to place these free bets on sporting events with odds of ½ or more. Don’t forget that this bonus feature is not available to all users. It depends on your location.

Question: Are there any other bonuses available on William Hill?

Yes. William Hill has created a few other bonuses for regular players. For example, there is a Bet Boost – Acca available on a daily basis. You have to pick at least three selections to activate this boost. There is also a Bet Boost – Racing promotion available every day. It’s also good to know that William Hill is offering enhanced odds and super odds to players.

Question: Does William Hill have an Android or iOS app for betting?

Yes. Besides the fact that William Hill has a mobile-friendly website, they have also created an application for iOS and Android users. Users of iOS-based mobile devices can use the Apple App Store to download the app while Android users should use the official William Hill website to get the app.

Question: Can I use William Hill bonuses at the casino?

No. There are different bonuses for bettors and casino players and you can use each bonus on the dedicated page.

Question: What resources does William Hill offer to help problem gamblers and for self-exclusion?

William Hill provides a wide array of controls and limitations for customers who believe that they are dealing with compulsive gambling. For example, it is possible to place a deposit limit. There’s also a chance to set a time limit before placing a new bet. William Hill also provides session time reminders, account restrictions short timeouts and total self-exclusion.

Question: Does William Hell have a Refer a Friend program?

No. William Hill doesn’t have a program like this in its offer. There’s a program like this for casino players. However, they do have a well-developed affiliate program.

Question: How long does it take to receive a withdrawal from William Hill?

In order to get an answer to this question, you should take the withdrawal method into account. First of all, if you are using a credit card or a debit card you should wait for between three to five working days. All the e-wallet options are processed in one day which means that this is the fastest option you have. Cash transfers, online banking, and vouchers are usually processed within 5 to 10 days.

Question: What are the odds formats available on William Hill?

Players on William Hill can choose from three different odds formats – American odds, fractional odds, and decimal odds.

Question: Does William Hill provide help to bettors that want to make better-informed decisions?

Yes. William Hill provides access to a news page where you can get the latest news and many interesting previews that can help you. They also have a detailed results page.

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