Online gambling is an $80 billion a year industry and continues to grow at an unprecedented rate. Affiliate marketing as an industry is already clocking $13 billion a year with many articles predicting it to reach $36.9 billion by 2030.

How can I get started in this lucrative industry?

With our casino affiliate template service we'll get you up and running with your very own gambling affiliate site in days!

Table of Contents

  1. How much money can I make as a gambling affiliate?
  2. Online gambling overview
  3. Best casino WordPress themes & templates
  4. Selecting your affiliate programs
  5. CPA vs revenue share
  6. How much does it cost to build a site?

How much money can I make as a gambling affiliate?

If you ask an affiliate manager this question, you'll get your answers very quickly. The short answer is it can be as low as $500 per month but there are many affiliates that earn more. Some affiliates can earn 4, 5, 6 and even 7 figures per month. 

Online gambling overview

In online gambling you have 5 core gambling verticals if you don't include esports. Those are as follows:

  • casino
  • sports betting
  • poker
  • lottery
  • bingo

Which gambling niche should you focus on? There is no wrong answer other than casino is acknowledged to be the most lucrative. Many products are paired with casino like most bookmakers have a casino and most bingo sites have slots. Most lottery sites have slots side games too. 

If you can find a niche that you enjoy writing about or producing content then stick with that. 

Best casino WordPress themes & templates

Which themes are best? You have a lot of options and perhaps too many.

Here are a few options for WordPress themes you can use

  1. Flytonic
  2. Vegas Hero
  3. PokaTheme
  4. Mercury theme
  5. Coinflip

Selecting your affiliate programs

One of the most important decision an affiliate marketer has to make is selecting the right affiliate program to work with. If you pick the wrong ones, many don't have good conversion rates and you could be wasting your traffic with low converting programs.

Obviously you want to send as much of your website traffic to the highest converting affiliate programs

CPA vs Revenue share

It is difficult picking one payment plan over the other. Let's dive into what they both mean.

CPA - stands for cost per acquisition
Revenue share - stands for a percentage of the net revenue generated from a player.

Let's look at a payment example.

Say you have a player that does the following activity

  • Deposits $200 and loses it all in month 1
  • deposits $200 and wins $1000 in month 2
  • deposits $1000 and loses it all in month 3

Assuming the program doesn't have negative carryover. Here are your calculations on a 25% revenue share deal versus a $200 CPA deal.

  • CPA $200
  • Rev share $50 in month 1, $0 in month 2, $250 in month 3

If the player continues to play, then obviously you are making more in the long term. It all depends on the player value. 

Hybrid deals and flat fee deals are not uncommon either. 

How much does it cost to build my site?

Are iGaming affiliate starter sites start from $495 and include a full setup of your WordPress website. Contact us to help you get started.

What does our affiliate site starter pack include?

  • Niche analysis
  • Affiliate program recommendations
  • Content training
  • WordPress training

Frequently Asked Questions (FAQ)

  • Do I need a business degree to become an affiliate marketer?
  • Should I build my casino affiliate site on WordPress?