Affiliate marketing is a very popular tool for casino and sportsbook advertising. Gambling operators establish an agreement with some website owners, blog administrators, and social networks to promote online casinos and bookmakers.
In this way, the websites or blog owners will show their readers the advantages of the online casino with which the partnership has been created. To carry out affiliate marketing, referral traffic is sent to online casinos. This traffic tries to make visits to the casino's website through links or banners found on the affiliate's website. If the visitor makes a deposit, the affiliate keeps a percentage of the casino's profit as a commission.
For this process to take place, an online platform is needed that makes the products available, generates the disclosure links, and delivers the commissions in a secure way, as well as other functionalities that help both the advertiser and the affiliate boost their sales. Such a platform is provided by affiliate programs.
If you liked what you've read so far and want to know more about affiliate programs, check out our full FanDuel Partners review to learn all about it.
FanDuel Partners is the official Affiliate Program of FanDuel, a casino and sportsbook, with an unrivaled game library filled with the most innovative online casino games and sports betting.
FanDuel Partners offers affiliates a flat commission of 35% of the net revenue generated by referred customers in any calendar month. The maximum referral fee you may earn per individual Referred Customer is $1,000. However, once a referred customer makes a deposit or enters paid contests on the FanDuel site you will continue to earn your referral commissions for the first 730 days of play by your referral.
Apart from the revenue share plan, the affiliate program allows partners to choose the CPA model. You will receive a one-time payment for each new player you introduce to FanDuel Casino. The price ranges from $25 to $35 per player.
Another advantage of FanDuel Partners is that it has a no-negative carryover policy. This means the affiliate does not have to offset the negative balance in the next reporting period.
Commissions
Revenue Share
FanDuel Partners will pay you 35% of the revenue generated by your referrals for the first 730 days of their registration date on the FanDuel Casino.
The maximum referral fee you may earn from any individual referred customer is $1,000.
Just as an example, if the Net Revenue generated on the FanDuel site is $2,000 from Referred Customer X and $10,000 from Referred Customer Y, then your Referral Commissions will be $1,700 ($700 for Referred Customer X, and the maximum Referral Fee of $1,000 for Referred Customer Y).
CPA
Available. The price ranges from $25 to $35 per player, as listed below:
From 1 to 25 New Users = $25
From 26 to 100 New Users = $30
100+ New Users = $35
Hybrid
Not available
Sub-affiliate
Not available