Paddy Partners is the gambling affiliate program for PaddyPower.com. The PaddyPower brands are mainly for their online sportsbook but they also cover online casino, poker room, bingo, lottery, financial trading and mobile sportsbetting. Paddy Power was first known for having many land based bookie shops first in Ireland with around 150 and now having around 50 in the United Kingdom. The betting company is listed on both the Irish and UK stock exchanges. The company does cross promote for players but commissions are not paid on other gaming products at Paddy Power.
The affiliate program offers mainly revenue share at various rates for their betting products and no listed CPA. The casino, poker room and sportsbook have different revenue share commission rates ranging from 25% to 45%.