Promote their brands at your own risk. The PaddyPower brand has been criticized for their viral marketing antics done in poor taste. The affiliate program has negative carryover and also won't pay commissions when referred players play other gaming verticals. So if you refer a player at the sportsbook, you won't get paid commissions for their wagering on the casino.
Summary
Paddy Partners is the gambling affiliate program for PaddyPower.com. The PaddyPower brands are mainly for their online sportsbook but they also cover online casino, poker room, bingo, lottery, financial trading and mobile sportsbetting. Paddy Power was first known for having many land based bookie shops first in Ireland with around 150 and now having around 50 in the United Kingdom. The betting company is listed on both the Irish and UK stock exchanges. The company does cross promote for players but commissions are not paid on other gaming products at Paddy Power.
The affiliate program offers mainly revenue share at various rates for their betting products and no listed CPA. The casino, poker room and sportsbook have different revenue share commission rates ranging from 25% to 45%.
Target Markets
No information, as yet, about Paddy Partners for current target markets·
Languages
No information, as yet, about Paddy Partners for current languages·
The backend is powered by NetRefer and affiliates get to see a stats dashboard when they login showing views, clicks, new customers and earnings over the last 3 months. The main tabs include My account, Reports, Customers, Media Gallery, My Media and Messages. The Customers section shows you more details about the activity of the referred players.
Paddy Partners Information
Paddy Partners is a large affiliate program that also has a strong brand. The company has more presence and exposure in Ireland and the United Kingdom. They have great betting products in place especially their sportsbook but the downside is that affiliates don't get credit when their players play on another betting product. Example you refer a player to the sportsbook but they play on the casino, affiliates are currently not getting credit for these transactions.
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