Affiliates raring to increase their income streams would do well to join William Hill Affiliates. The program has been around for quite some time now and affiliates who decide to become a part of it will get to promote the main William Hill brand and its regional (for Italy and Spain) variants as well as the EuroGrand and 21 Nova casinos. These brands (William Hill in particular) have been lauded for their outstanding selection of casino games, welcome offers, and promotions. Thanks to the brands being in operation for years now as well as their player-friendly features and offerings, affiliates can expect their conversion and retention rates to be relatively high. This means that players can get great commissions if they’re able to successfully promote the brands.
William Hill Affiliates has a number of commission structures that reward affiliates for their promotional efforts. The default for most affiliates would be the revenue share commission structure that gives them a percentage of the revenue the brands make from their (the affiliates’) referrals. For the first three months, this percentage is fixed at 30% for Casino, Sports, Poker, and Bingo brands. By the 4th month, this percentage will normalize to 20%. As for, Vegas, Games, and Skill brands, the program will give affiliates a 10% share of the revenue of the transactions their referrals make on these. Depending on a number of factors, the program can also give affiliates a CPA commission structure. Rates and other details though will be differ on a case-by-case basis. Referring other affiliates will also earn affiliates commissions that range from .1% to as much as 2% of the revenue their referred affiliates make.
Casino, Sports, Bingo, Poker
Fixed 30% Revenue Share Commission for 1st 3 months
Default 20% Revenue Share Commission for 4th month onwards
Vegas, Games & Skill
Default 10% Revenue Share Commission
Available, details/rates to be discussed with affiliate manager
- 1st tier - 2% share of sub-affiliates’ revenue
- 2nd tier - 1.5% share of 2nd tier sub-affiliates’ revenue
- 3rd tier - 1% share of 3rd tier sub-affiliates’ revenue
- 4th tier - .8% share of 4th tier sub-affiliates’ revenue
- 5th tier+ - .1% share of 5th tier+ sub-affiliates’ revenue