William Hill Affiliates - Review

Rev Share CPA Sub Aff NCO Exclusive Offer
20% Yes .1 - 2% No  

William Hill Affiliates is the affiliate program of William Hill bookmaker and online casino and the partner program used to be known as Affiliates United or AffUtd.


Affiliates raring to increase their income streams would do well to join William Hill Affiliates. The program has been around for quite some time now and affiliates who decide to become a part of it will get to promote the main William Hill brand and its regional (for Italy and Spain) variants as well as the EuroGrand and 21 Nova casinos. These brands (William Hill in particular) have been lauded for their outstanding selection of casino games, welcome offers, and promotions. Thanks to the brands being in operation for years now as well as their player-friendly features and offerings, affiliates can expect their conversion and retention rates to be relatively high. This means that players can get great commissions if they’re able to successfully promote the brands.

William Hill Affiliates has a number of commission structures that reward affiliates for their promotional efforts. The default for most affiliates would be the revenue share commission structure that gives them a percentage of the revenue the brands make from their (the affiliates’) referrals. For the first three months, this percentage is fixed at 30% for Casino, Sports, Poker, and Bingo brands. By the 4th month, this percentage will normalize to 20%. As for, Vegas, Games, and Skill brands, the program will give affiliates a 10% share of the revenue of the transactions their referrals make on these. Depending on a number of factors, the program can also give affiliates a CPA commission structure. Rates and other details though will be differ on a case-by-case basis. Referring other affiliates will also earn affiliates commissions that range from .1% to as much as 2% of the revenue their referred affiliates make.


Revenue Share

Casino, Sports, Bingo, Poker

Fixed 30% Revenue Share Commission for 1st 3 months

Default 20% Revenue Share Commission for 4th month onwards

Vegas, Games & Skill

Default 10% Revenue Share Commission


Available, details/rates to be discussed with affiliate manager


  • 1st tier - 2% share of sub-affiliates’ revenue
  • 2nd tier - 1.5% share of 2nd tier sub-affiliates’ revenue
  • 3rd tier - 1% share of 3rd tier sub-affiliates’ revenue
  • 4th tier - .8% share of 4th tier sub-affiliates’ revenue
  • 5th tier+ - .1% share of 5th tier+ sub-affiliates’ revenue

Target Markets

  • europe


  • english
  • french
  • german
  • italian
  • japanese
  • russian
  • spanish

Excluded Countries

  • Afganistan
  • Algeria
  • American Samoa
  • Antarctica
  • Australia
  • Bangladesh
  • Belgium
  • Belize
  • Benin
  • Bhutan
  • Botswana
  • Brazil
  • British Indian Ocean Territory
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Chad
  • China
  • Christmas Island
  • Cocos Islands
  • Comoros
  • Cote D’ Ivoire
  • Cuba
  • Cyprus
  • Czech Republic
  • Democratic Republic of Congo
  • Denmark
  • Djibouti
  • East Timor
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • France
  • French Guiana
  • French Polynesia
  • French Southern Territories
  • Gabon
  • Gambia
  • Georgia
  • Greece
  • Greenland
  • Guadeloupe
  • Guam
  • Guinea
  • Guinea-Bissau
  • Haiti
  • Hong Kong
  • India
  • Indonesia
  • Iran
  • Iraq
  • Israel
  • Kiribati
  • Lesotho
  • Liberia
  • Libya
  • Mali
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mayotte
  • Micronesia
  • Mongolia
  • Montserrat
  • Myanmar
  • Nauru
  • Netherland Antilles
  • New Caledonia
  • Niger
  • Niue
  • Norfolk Island
  • North Korea
  • Palau
  • Palestine
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Reunion
  • Romania
  • Rwanda
  • Saint Vincent and the Grenadines
  • Samoa
  • Sao Tome and Principe
  • Saudi Arabia
  • Singapore
  • Solomon Islands
  • Somalia
  • South Africa
  • St. Pierre and Miquelon
  • Sudan
  • Swaziland
  • Syrian Arab Republic
  • Thailand
  • Togo
  • Tokelau
  • Tonga
  • Turkey
  • Tuvalu
  • Uganda
  • Uruguay
  • USA
  • Vanuatu
  • Vatican City
  • Virgin Islands
  • Wallis and Futuna Islands
  • Yemen



Revenue Share




Sub Affiliate

.1 - 2%

Payment Methods

William Hill Affiliates offers support for a number of payment methods that affiliates can use for the withdrawal of their commissions. Aside from popular e-payment methods such as Skrill, Neteller, and Paypal, affiliates can opt to use Bank Wire Transfer, Ecopayz, and even their Operator/Player Accounts. Affiliates will receive a statement of their balance due every start of the month covering their earned commissions in the previous month. If an affiliate’s commissions reach the minimum payment threshold for their payment methods ($5 for Skrill, Paypal, Neteller, EcoPayz and $200 for Bank Wire Transfer) then the program will process the payout as soon as possible (on the same month that they issued the balance statement). For affiliates who fail to reach the payout requirement, the program will defer processing the withdrawal for the next month or until $5 or $200 minimum is met.

  • Bank wire
  • Eco Payz
  • Neteller
  • Paypal
  • Player account
  • Skrill - Moneybookers

Available Game Types

Sportsbook Video Slots Jackpot Slots Casino Games Live Dealer Games Scratchcards Poker



William Hill Affiliates Tools and Banners

Much like with any affiliate program, William Hill Affiliates has a number of promotional and marketing materials made available to its affiliates. Successfully registering with the program will give affiliates access to banners, links, brand promotions, and other content that they can then use to promote the various William Hill sportsbook and casino brands. In terms of monitoring their campaigns, the program will give affiliates access to a powerful reporting system available on their account dashboard. Affiliates can take advantage of this system to get real time updates as well as generate comprehensive reports on conversions, referrals, commissions, and other important statistics that they can then use to make their campaigns more efficient and profitable.

William Hill Affiliates Information

The William Hill brand has a long and storied history that goes back to 1934 Britain. Initially starting out as a bookmaker, the brand grew to become one of the most popular in the UK and eventually found itself as an online gaming pioneer. Now, the brands online casino and sportsbook is going stronger than ever with its operations targeted at some of the more affluent markets in Europe (mainly the UK, Spain, and Italy). Aside from offering a welcome bonus package to its players, the brands have promotions that players can take advantage of if they want more value for their deposits and wagers. As for casino games, the brands offer hundreds of titles from top developer Playtech. Managed by Gibraltar based WHG (International) Limited, the brands have licenses to operate issued and regulated by both the UK Gambling Commission and the Gibraltar Gambling Commissioner.

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Licenced & Regulated Jurisdictions

  • Malta
  • United Kingdom

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