Evolution and William Hill came into an agreement for a partnership for the supplying of live casino content and services across the entire United States.
William Hill US is now the largest sports betting business in the US, with 113 race and sportsbooks in Nevada alone. The company also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.
The deal covers the whole nation and will begin with the rollout of live casinos for the operator in New Jersey, streamed from Evolution’s Atlantic City studio. Additional states will be added in the future.
Johan Nordstrom, Evolution’s malta chief executive and chief commercial officer, commented: “We are very proud to have been selected by William Hill US. Our live casino solutions have been instrumental in helping to make William Hill’s live casino a stand-out offering in regulated European markets.
“We very much look forward to achieving the same high levels of success for William Hill in the United States.”
William Hill is to be acquired by Caesars Entertainment in a deal, announced in September, worth approximately $3.72bn (£2.9bn /€3.17bn). The sportsbook operator made its online and land-based debuts in several US states this year, including Washington D.C., Illinois, Michigan, West Virginia and Colorado.
Evolution has also expanded its footprint in North America in 2020, through deals with online operators BetMGM and PointsBet.
