Relax Gaming launches in the UK in partnership with Gamesys

Relax Gaming launches in the UK in partnership with Gamesys
22nd Oct, 2020
Simon Colmenares Author Profile Photo Simon Colmenares

Relax Gaming, a gaming supplier and multi-product provider, has come into a partnership with Gamesys Group plc, increasing its presence in the UK market.

Relax’s broad portfolio of quality slot games are now available across the operator’s online casino and bingo brands, including popular sites Jackpotjoy, Starspins, Virgin Games, Monopoly Casino and Heart Bingo.

Relax Gaming’s UK market penetration has increased significantly in 2020 with the company having signed several landmark agreements with some of the biggest names in igaming.

Simon Mizzi, Gamesys marketing director, commented about the partnership: “Relax Gaming has quickly made a name for itself in the UK market as a result of its popular proprietary slots, strong selection of aggregated games, and straight forward business partnerships,”

“Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”

Chief commercial officer of Relax Gaming, Daniel Eskola. also added: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.

“Our platform offers a high level of quality and variety to suit different player preferences, meeting Gamesys’ requirements for gaming content that appeals to a diverse range of customer profiles.”

Relax Gaming strategy is to “maintain technical excellence” down to its core, while keeping the “simplicity” in their way of doing business, according to their greeting card in their homepage.

Relax Gaming looking to rise to the top of the iGaming industry

Relax Gaming has been part of the iGaming industry since 2010, when Patrik Österåker and Jani Tekoniemi decided to open an innovative brand that focuses on offering gambling solutions.

The project became more than just a reality by turning into a growing and compelling brand that provides the players worldwide with top-notch titles.

At the beginning, Relax Gaming was available in Europe only. The software development company was based in that particular continent and wanted to cement their presence on it.

Eventually, the great team of experts and marketing managers in charge of Relax Gaming were able to make deals with several betting platforms in other continents that gave the brand the chance to enter new jurisdictions. Relax Gaming is still working to become one of the most reputable game makers that exist up to this day.

The struggle to enter the United Kingdom

As it was mentioned previously, Relax Gaming was initially focused on the European continent. However, not all the European nations opened their arms wide open for the game maker to enter their borders.

One of those strict jurisdictions that rejected Relax Gaming from offering its titles to the players was the United Kingdom.

The British government has always had tough and extreme regulations for the gambling operators and developers that made it nearly impossible for some of them to enter the territory.

Fortunately, Relax Gaming has found the way to enter one of the largest and most lucrative markets on the iGaming industry nowadays. Gamesys has given Relax Gaming the opportunity it had been looking for quite some time.

What the United Kingdom market represents for Relax Gaming

The European nation has one of the strongest and most reliable economies in the whole world.

In addition to that, more than 30% of all the adults residing in the United Kingdom engage in gambling activities at least once a year.

To make it even better for Relax Gaming, Gamesys is the owner of some of the most popular betting platforms available throughout the British territory.

Overall, the United Kingdom represents a fascinating opportunity for Relax Gaming to show off its best titles and gambling solutions to the world and increase its popularity exponentially.

According to statistics, the partnership is set to help Relax Gaming grow at least 10% in the first year, with even higher rates in the subsequent years.

What comes next for Relax Gaming

Relax Gaming has stated that the partnership is not going to change the tactics and strategies that the game maker has planned out for the years to come.

The game developer brand wishes to focus on what has made it so relevant and successful up to this day, which is creating and launching interesting titles for the players betting across the whole globe.

Apart from that, Relax Gaming also expressed their intention of making more deals with other important betting platforms in the world. According to the Relax Gaming representatives, the game maker wants to have players wagering and having fun with its titles in all the corners of the planet.

22nd Oct, 2020
Simon Colmenares