Relax Gaming, a gaming supplier and multi-product provider, has come into a partnership with Gamesys Group plc, increasing its presence in the UK market.
Relax’s broad portfolio of quality slot games are now available across the operator’s online casino and bingo brands, including popular sites Jackpotjoy, Starspins, Virgin Games, Monopoly Casino and Heart Bingo.
Relax Gaming’s UK market penetration has increased significantly in 2020 with the company having signed several landmark agreements with some of the biggest names in igaming.
Simon Mizzi, Gamesys marketing director, commented about the partnership: “Relax Gaming has quickly made a name for itself in the UK market as a result of its popular proprietary slots, strong selection of aggregated games, and straight forward business partnerships,”
“Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”
Chief commercial officer of Relax Gaming, Daniel Eskola. also added: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.
“Our platform offers a high level of quality and variety to suit different player preferences, meeting Gamesys’ requirements for gaming content that appeals to a diverse range of customer profiles.”
Relax Gaming strategy is to “maintain technical excellence” down to its core, while keeping the “simplicity” in their way of doing business, according to their greeting card in their homepage.