A new retail sportsbook has opened at Harrah’s Philadelphia in Chester County under the arm of William Hill.
A partnership came through with William Hill and Caesars Entertainment for the new retail sportsbook space with consumers in the state also having the option to bet on mobile via the ‘Caesars Casino & Sportsbook by Harrah’s Philadelphia’ application.
Harrah’s Philadelphia will continue to operate The Book, its existing sports betting lounge facility that offers stadium lounge seats.
William Hill, which now runs more than 160 sports betting locations in 14 different states across the country, has had a presence in Pennsylvania since the state launched its regulated sports wagering market in November 2018.
Prior to this, US gambling giant Caesars Entertainment Inc. has agreed terms on a deal for its Caesars UK Holdings subsidiary to acquire the entire William Hill business for approximately £2.9bn.
Before the deal came through, Caesar’s CEO Tom Reeg said: “The opportunity to combine our land based-casinos, sports betting and online gaming in the US is a truly exciting prospect.
Reeg then added “We look forward to working with William Hill to support future growth in the US by providing our customers with a superior and comprehensive experience across all areas of gaming, sports betting, and entertainment.”
This saw an existing sports betting partnership between William Hill and Eldorado extended to Caesars properties and the legacy Caesars Entertainment Corporation business was acquired by Eldorado Resorts in a reverse merger deal worth $17.3bn.
