Online affiliate marketing is a strategy to attract more customers to a website through the promotion of that site by a third party. Affiliate marketing gives people who have digital channels such as websites, blogs, social networks, and a large group of followers the opportunity to earn money by promoting the services of a particular company.
This form of advertising is currently widespread in the casino and sports betting business to attract new players to their sites and increase sales revenue. To achieve these results, the products or services are promoted through third-party or affiliate sites, which provide them ad space in exchange for a commission.
If you have an online channel with followers, being a sports betting affiliate can be a great opportunity to monetize your traffic. For each player you sent to the bookmaker, you can generate profit every month. The profit will depend on the number of conversions, leads, clicks, and other actions that have benefited the brand.
But how to start? It's as simple as this, you need to sign up for a sports betting affiliate program such as BetFred Sports Affiliates. Here you can read the full review of this program.
BetFred Sports is the UK's largest independent betting affiliate. It is owned and operated by Petfre Limited, a Gibraltar registered company. The affiliate program is dedicated to servicing the sportsbook, online casino, online bingo, and online slot verticals.
The products offered by the BetFred brand include Sports, Casino, Games, Bingo, Poker, and Lottery.
BetFred Sports Affiliates offers a flexible and customizable commission model. You can choose between a Revenue Share agreement, Cost-per-Acquisition (CPA), or a hybrid plan. Revenue Share consists of payment in the form of a percentage of total net profit from referred players. In this program, the Revenue Share percentage ranges from 25% to 35%.
With the CPA model, you will receive a one-time payment for each new player you introduce to BetFred Sports. The amount is stable and varies only according to the number of referred players. A hybrid agreement is a combination of Revenue Share and CPA.
In addition, you can discuss a customized plan with the team of personal account managers.
Other advantages of the affiliate program are timely payment, low minimum payment threshold, accurate tracking platform, dedicated affiliate management, transparent reporting, and no hidden cost.
Unfortunately, at the time of writing, Betfred Sports Affiliates did not offer any sub-affiliation scheme.
From £0 to £6,000 = 20%
From £6,001 to £12,000 = 25%
£12,001+ = 30%
It is worth mentioning that there is a minimum customer requirement which states that if you fail to deliver at least one new customer during 3 calendar months and/or the client you have referred shows an unusually high level of net loss for the site or you cease to actively promote the brand, the Revenue Share percentage will be reduced to 10%.