Paddy Partners
Paddy Partners is the gambling affiliate program for PaddyPower.com. The PaddyPower brands are mainly for their online sportsbook but they also cover online casino, poker room, bingo, lottery, financial trading and mobile sportsbetting. Paddy Power was first known for having many land based bookie shops first in Ireland with around 150 and now having around 50 in the United Kingdom. The betting company is listed on both the Irish and UK stock exchanges. The company does cross promote for players but commissions are not paid on other gaming products at Paddy Power. The affiliate program offers mainly revenue share at various rates for their betting products and no listed CPA. The casino, poker room and sportsbook have different revenue share commission rates ranging from 25% to 45%.
We are now expanding into B2C, publishing player-facing casino reviews and category pages for players across international markets.
The two sides feed each other. We know exactly how these bonus terms are drafted before they are published on the bonus page. We know why a withdrawal request which should take ‘1–3 days’ to process can remain in the ‘manual review’ stage for a whole week. We are aware of what goes on behind the scenes when you receive a KYC alert.
That is why, when we review a casino, we don’t just look at its homepage. We also scrutinise the small print. We read through the entire terms and conditions and the cashier section, as we know the summary rarely tells the whole story.
On every page, you will notice we hold ourselves to the same standard. We answer your questions directly. We state findings, not opinions. And we don’t sugarcoat anything just to make a casino look good. We call out limitations that could catch you off guard.
Whichever side of the industry you are on, we hold every page to the same standard and we don't sugarcoat anything to make a casino or a programme look better than it is.
General Info
Terms & Payments
Available Brands
About Paddy Partners
Affiliate Software: NetRefer
Promote their brands at your own risk. The PaddyPower brand has been criticized for their viral marketing antics done in poor taste. The affiliate program has negative carryover and also won't pay commissions when referred players play other gaming verticals. So if you refer a player at the sportsbook, you won't get paid commissions for their wagering on the casino.
Summary
Paddy Partners is the gambling affiliate program for PaddyPower.com. The PaddyPower brands are mainly for their online sportsbook but they also cover online casino, poker room, bingo, lottery, financial trading and mobile sportsbetting. Paddy Power was first known for having many land based bookie shops first in Ireland with around 150 and now having around 50 in the United Kingdom. The betting company is listed on both the Irish and UK stock exchanges. The company does cross promote for players but commissions are not paid on other gaming products at Paddy Power.
The affiliate program offers mainly revenue share at various rates for their betting products and no listed CPA. The casino, poker room and sportsbook have different revenue share commission rates ranging from 25% to 45%.
Target Markets
Languages
Excluded Countries
Payment Methods
Available Game Types
Paddy Partners Tools & Banners
The backend is powered by NetRefer and affiliates get to see a stats dashboard when they login showing views, clicks, new customers and earnings over the last 3 months. The main tabs include My account, Reports, Customers, Media Gallery, My Media and Messages. The Customers section shows you more details about the activity of the referred players.
Paddy Partners Information
Paddy Partners is a large affiliate program that also has a strong brand. The company has more presence and exposure in Ireland and the United Kingdom. They have great betting products in place especially their sportsbook but the downside is that affiliates don't get credit when their players play on another betting product. Example you refer a player to the sportsbook but they play on the casino, affiliates are currently not getting credit for these transactions.