SmartPlay Partners

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Gaffg has operated as an iGaming industry portal since 1999. For over two decades our audience has been B2B: affiliate managers, webmasters, and operators using the site to evaluate and join affiliate programmes. That is where our authority comes from.
We are now expanding into B2C, publishing player-facing casino reviews and category pages for players across international markets.
The two sides feed each other. We know exactly how these bonus terms are drafted before they are published on the bonus page. We know why a withdrawal request which should take ‘1–3 days’ to process can remain in the ‘manual review’ stage for a whole week. We are aware of what goes on behind the scenes when you receive a KYC alert.

That is why, when we review a casino, we don’t just look at its homepage. We also scrutinise the small print. We read through the entire terms and conditions and the cashier section, as we know the summary rarely tells the whole story.

On every page, you will notice we hold ourselves to the same standard. We answer your questions directly. We state findings, not opinions. And we don’t sugarcoat anything just to make a casino look good. We call out limitations that could catch you off guard.

Whichever side of the industry you are on, we hold every page to the same standard. We answer the question directly. We state findings, not opinions. And we don't sugarcoat anything to make a casino or a programme look better than it is.