The next edition of IGB Affiliate London and ICE London has now been confirmed to open in June at ExCel London. ICE London will run across 29th, 30th June and July 1st with the co-located iGB Affiliate London taking place July 1st and 2nd.
As a result of the continuing impact of Covid-19 and the uncertainty in the markets, the subsequent decision to postpone major global gaming industry and affiliate events to the summer of 2021 has been required and follows careful consideration with the international stakeholder community, many of whom called for more time for both the industry and the global economy to stabilize, including a softening of the regulations covering international business travel.
Managing Director of Clarion Gaming, Kate Chambers, had a take on this: “Our initial proposal was to migrate ICE London and iGB Affiliate London from their historical February date to April 2021 due to force majeure. Subsequently, we have taken additional steps to review this in light of the government’s updated measures announced on 22 September 2020 and in the interests of our stakeholders. As a result, we have secured a later date week commencing 28 June.
“This extension provides a number of important advantages compared with April, not least enabling the very best possible space configurations and accessibility at ExCeL London. We believe this is paramount in order to support all of our client’s requirements, whilst underpinning our vision for the 2021 events. As well as the significant logistical benefits, we are also very much aware that it provides additional market recovery time – which we believe will further enhance and support the delivery, outcomes and experiences for all participants.”
Managing Director of Events at Clarion Gaming, Stuart Hunter, also commented: “Using the extensive experience that we have gained delivering best-in-breed digital conferences over the last six months, we are working hard preparing The Road to ICE and iGB 2021 – a series of digital engagements commencing in February, running through to the live events in June for the market to meet, whilst providing exclusive ICE and IGB previews.
“Looking ahead, our plan is for ICE and IGB to be broadcast live globally for the very first time. There will be a host of new digital features offering in-person attendees an even more dynamic and hybrid experience, whilst extending our global reach and supporting all of our gaming communities digitally.
“New platforms for networking, learning, entertainment and business development are in planning to ensure that ICE London and iGB Affiliate London continue to support the industry, raise morale and kick-start a global celebration of Gaming.”