22Bet becomes the first African betting partner

22Bet has become an official partner of French Ligue 1 football club Paris Saint-Germain. The deal came from Sportradar.

It's a two-year deal for the 2020-21 and the 2021-22 seasons, with 22Bet to serve as the club’s first official African betting partner.

22Bet will benefit from branding placement on digital surfaces inside the team’s Parc des Princes home stadium, including on LED advertising boards around the pitch.

Using Digital Overlay and geolocation technologies, content on these hoardings are adapted for audiences watching the game on television in regions worldwide.

22Bet will also have access to VIP seats inside the stadium, as well as the ability to host events at the venue. In addition, 22Bet will run a series of competitions, offering special prizes to fans and customers.

“We are confident that 22BET will be an ideal partner for the club and that together we will be able to interact even more with our fan base in Africa, which is growing at great speed,” PSG sponsorship director Marc Armstrong said.

22Bet Africa director Olatunji Idowu added: “The high-speed development of the club's presence around the world will help us strengthen the promotion of our brand in the African region.”

Sportradar facilitated the deal via its ads division, which delivers marketing solutions for bookmakers through digital, programmatic and sponsorship services. 

“This is a significant strategic move to tap into the popularity of PSG in Africa," Sportradar’s director of global sponsorship sales Hampus Lofkvist said.

"Through one marquee partnership, the use of digital and virtual advertising technology, 22Bet will benefit from exposure and engagement opportunities with fans in some 30-plus countries.”

About 22Bet 

22Bet is an online casino & sportsbook website launched in 2018 but is growing rapidly and already has a big piece of the market. This betting site has a gaming license to operate granted by the government of Curaçao and takes lots of players from all over the world but for the moment does not take United States players, but perhaps in the future they will.  

In this betting site players can play lots of slot games, table games, live dealer games and other kind of games such as Dream Catcher, Lucky Streak, Bingo, Deal or no Deal, Roulette, Baccarat, Blackjack, Craps and many other games that all kinds of players will enjoy.

Players can also place bets on the most popular sports such as Football, Basketball, Baseball, Tennis, Ice Hockey and many more sports including Esports such as FIFA, Mortal Kombat, Counter Strike, Overwatch and many more electronic games.

When it comes to the banking options, 22Bet offers more than 50 payment solutions which makes it an attractive place for many players. Some of the payment methods that you can use in 22Bet go from classic debit and credit cards like Visa and Maestro up to E-Wallets like Skrill, Epay, SticPay and Papara, moreover, 22Bet offers bank transfers, self-service terminals and even support cryptocurrencies such as Bitcoin, Dogecoin, Ethereum, Litecoin, Monero, Dash and many more cryptocurrencies, so you can say that besides the bonuses and promotions, the number of banking solutions is the best feature of this online betting site.

Feel free to check out our other articles about 22bet, since you should find more useful and interesting information about this online casino & sportsbook.