We are now expanding into B2C, publishing player-facing casino reviews and category pages for players across international markets.
The two sides feed each other. We know exactly how these bonus terms are drafted before they are published on the bonus page. We know why a withdrawal request which should take ‘1–3 days’ to process can remain in the ‘manual review’ stage for a whole week. We are aware of what goes on behind the scenes when you receive a KYC alert.
That is why, when we review a casino, we don’t just look at its homepage. We also scrutinise the small print. We read through the entire terms and conditions and the cashier section, as we know the summary rarely tells the whole story.
On every page, you will notice we hold ourselves to the same standard. We answer your questions directly. We state findings, not opinions. And we don’t sugarcoat anything just to make a casino look good. We call out limitations that could catch you off guard.
Whichever side of the industry you are on, we hold every page to the same standard and we don't sugarcoat anything to make a casino or a programme look better than it is.
Trying to find a new outlet to play casino games online can be hard, whether you are an experienced hand or a brand newbie to it. What are the best things to look for when comparing these sites - to get the best and safest experience? Let us step in and take a look around.
What is the selection of games like?
We will start with a little bit of a no-brainer. What is the selection of games like? You have got to pick somewhere that offers the things you enjoy playing and also has good deals and places where you can and other perks. Do not, for instance, go on a sports site if you are only interested in playing slots.
Take a look at how they operate - is it easy to navigate, can you get access to the games you want, etc?
What promotions and offers does it have?
Bonuses, promotions, and offers are an essential criteria for comparison. While the initiatives are widespread across the industry, they vary between each individual operator and platform. For instance, not every online casino has cashback.
So, if that is important for the customer, they will want to find a resource to compare cashback offers via a compiled list or do the hard graft themselves.
Another example would be deposit bonuses. These are a popular way prospective customers make decisions about a platform. Again, here, no two will be the same – and there even more different once you move into other iGaming niches like crypto casinos.
Customers want to know whether they have to deposit to get a bonus or, alternatively, whether the platform offers no deposit bonuses and they can play without putting funds into their account.
How mobile-friendly is it?
Some people are not as bothered about this, but others are - how mobile/smartphone friendly is the casino? This is good to know if you are someone who plays for pleasure when traveling or you do not have access to a laptop. Finding a great place to play that offers great functionality is important.
Mobile-compatible casino games will be conveniently situated, easy to find, and fantastic to play on your device.
Does it have good player support?
For the most part, players do not need to use customer support a lot, but it pays to have a good one in place - and know that in the worst-case scenario, someone will have your back. A decent online casino will have excellent customer support that is responsive and helpful and can settle matters quickly and without fuss.
A live chat feature is non-negotiable and there should always be a telephone number and email associated with the casino. If not, avoid at all costs.
There should also always be notices about staying within your limits and responsible gambling on-site.
How useable is it?
This comes way down our list but it is still very important. How many times have you visited a genuinely terrible website and vowed never to go back again? When you are gaming you need the best possible interface, a website that looks good and is easy to navigate, and one that offers form and functionality.
When comparing casino sites, look at everything on it from headers and footers, to the game sections, chat forums, and reviews.
If after a few minutes, you have found everything you need to know, you are good to go. If not, avoid them. This includes all the important stuff like contact details, customer support, and FAQ sections.
Licensing and legal stuff
This is perhaps one of the most important factors to consider - it is the legal and licensing stuff on the site. An online casino must hold an operating license. If you look and cannot find it - or the site is vague, then avoid it completely.
There are lots of licensing bodies out there and casinos can be licensed by more than one. If you cannot find any information - walk away.
It is a super important indicator of how seriously they take what they are doing - and how much they want to protect their patrons. Rules are put onto license holders at casinos and breaking the rules will result in sanctions or even the suspension of the license.
This is done to not only protect them - but to protect their customer base too.
There you go, 5 factors to consider carefully if you are looking for online casinos to play games safely at. Remember to enjoy any gaming responsibly, play safely, and always within your means. It is good to enjoy yourself and get into a game, but not if you cannot afford it.