Acroud Ab, an igaming affiliate business firm, has sent the agreement deal for acquisition of the igaming assets of PMG Group, an online marketing solutions provider for around $6.5 million.
All ownership of the affiliate networks, software providers and affiliate campaign specialist would be transferred to Acroud, making them the owners of Matching Visions, B2B software provider Voonix and Traffic Grid.
Acroud president and CEO Rovert Andersson commented, “This is a major piece in the puzzle to move Acroud strategically forward in the direction to become “the media house of the future” and a fast-growing global challenger in digital comparison and news services,”
The firm understands that should the two parties come to an agreement of purchase, this deal could still be on hold for completion until the end of the year.
According to Adersson claims, these move goes according to the company’s aim of cementing them as a B2B provider of igaming affiliate campaigns and software provider.
He further added, “[These] acquisitions are together transformative for Acroud’s operations, and we now aim to efficiently complete them,”
“The focus will thereafter be on operational excellence and develop the new Acroud together with our new team and partners on the exciting journey ahead.”
ACROUD owns, operates and develops high-quality comparison sites, mainly in iGaming affiliation, for the purpose of helping their partners by channelling high-quality users to the Company’s customers – primarily iGaming operators. Through the sites, ACROUD generates high-quality users, primarily to global iGaming operators. The Company, which was founded in 2003, has just over 70 employees and is headquartered in Malta
