How affiliate sites help on building the iGaming landscape

It is an undeniable fact that iGaming is a big business. Online gambling is the key driver in the explosion of the gambling sector as more and more people discover the fun and convenience of having a flutter for fun or real money. While adults enjoying downtime playing might once have been looked down upon, the reality is that people have enjoyed dice games, gaming tables, and betting on cards for centuries.
On the one hand, there is very little new about people making bets and enjoying a gamble, and on the other, almost everything is novel and innovative.
What used to be prohibited almost everywhere in the US, is now permitted in some form or another almost everywhere. From real online casinos and sports betting sites to social and sweepstakes casinos, US residents can now access virtual gaming spaces from their smart devices and computers with ease. Changes have swept across the entire country, and online gambling in all its forms is now valued at close to 12 billion US dollars.
And there are no signs of that growth slowing down. The market is expected to grow 12% in the next six years. Excellent access to the internet by 92% of Americans and increased use of smartphones and other digital devices have rocketed iGaming into the public consciousness as a fun and engaging entertainment option. Couple this with the normalization of online gambling through celebrity endorsements and corporate sponsorship, and it is no surprise that attitudes towards gambling are changing fast.
However, as these changes have been so rapid, many people are still relatively naïve about both the opportunities on offer and the very real risk posed by scams and fraudulent websites. This is why affiliate sites are such an essential part of the iGaming landscape, guiding players to the best sites and helping them steer clear of those that are either unlicensed, below par, or downright illegal.
Casino.org is one of the sites filling this niche. With its roots in the UK's highly respected and pioneering regulated gambling market, it has grown with the burgeoning market to offer expert advice to players worldwide. It has reviewers with specialist knowledge of each individual state or country and tailors its advice to make sure it matches their consumer base.
While many affiliates and influencers are paid to promote specific brands or sites, Casino.org is fiercely independent, enabling them to offer unbiased advice to readers on which online casinos are worth playing at.
"I've been working for 5+ years in the US online casino industry and have seen plenty of changes in that time. While most states allow sweepstakes casinos, only six offer real money gambling in the traditional sense. I review both so that you can get a full understanding of what you can expect in your state."
She goes on to explain,
"At Casino.org, we do not believe in a one-size-fits-all approach and are keen to ensure that their readers find the sites that suit them. By highlighting the best and worst on offer, we create a trusting partnership with players. All the sites we cover are tried and tested by our team, which has over 30 years of experience as reviewers and players. We only ever recommend legal and regulated sites that offer high-value bonuses with cashout potential, payouts of up to 98%, and instant banking options".
"With so many Americans enjoying Casino games but vast swathes of the population unable to legally access real-money online casinos, we also review and recommend social and sweepstakes casinos. They are a significant part of the iGaming landscape. It could be easy to think that these are risk-free as real money is not needed to play, but unfortunately, that is not the case. There are plenty of people out there just trying to harvest data for nefarious means."
"However, at Casino.org we are not afraid to name and shame disreputable casino operators and hold them to account. This could be because they have rubbish customer services, sites linked to questionable practices, or reports of players not receiving their winnings. They might also make misleading or fraudulent claims about the licenses they allege to hold."
While regulation stipulates what can and cannot be done and what is and is not legal, affiliate sites take a much deeper dive and also consider the entertainment value on offer. Casino.org's approach is unique as it is based on a combination of objectivity with the addition of a subjective twist.
Hannah explains,
"We have a standardized approach when it comes to reviewing casino sites whether they are real money, sweeps, or social. Each site is scored according to our 25-step plan. We start by undertaking background and security checks. Then, we will create an account and find out what it is like to interact with the site. We test out customer services to see how responsive an organization is if things do not go to plan."
"We take a deep dive into the bonuses and promotions on offer and see if they live up to the promises. We ensure that they do not have unachievable wagering requirements or unreasonable terms and conditions attached."
"Banking options are also vital. No one should have to entrust their banking details to a system they do not feel confident with. The best online casinos have a wide range of options, including eWallets, payment cards, and other fintech solutions. We also rate online casinos according to their deposit requirements and speed of withdrawals."
"When confident that online casinos have the correct foundations, we explore the fun elements. The best online casino sites have over a thousand games across every genre, from slots and table games to dice and live-dealer options. As well as exciting titles, we need big names like NetEnt and Evolution in the mix, along with independent developers and creators of exclusive titles."
"We ensure that every site works equally well in a mobile environment as on the big screen. After all, that is where most people will access the games, either via an app or optimized mobile browser."
"When we have compiled all the data, we then add our subjective review to add the human touch and let readers know our personal preferences or dislikes."
Great affiliate sites ensure an extra Trustmark in addition to official licenses. Their constant review processes ensure that online casinos do not rest on their laurels and continue to deliver great, safe iGaming options for everyone to enjoy.