The United Kingdom Gambling Commission (UKGC) is considered one of the toughest online gambling licensing bodies around. It isn’t cheap to get the license and it means operators have to follow gambling laws in the UK. The UKGC attempts to pride itself on being the most advanced when it comes to gambling laws and enforcement of fines on operators. In the past few years, major casino and sports betting operators received large fines all in the name of not doing enough to reject vulnerable players. As of 2019, the goal post is seemingly moving once again with operators set to face more stringent requirements to remain complaint while some gaming companies like 188Bet have already decided to leave the UK market completely. It is possible that players might not be able to use credit cards for depositing and that could have a major impact on revenues for both operators and gambling affiliates.
Trada Affiliates are a well established brand although not a household name in online gaming yet. Trada Casino is consistently one of the top ranked and recommended casinos at thepogg.com which says a lot about how they operate and treat players.
- 25% to 35% revenue share commission
- No admin or processing fees
- No negative carry-over
GameOn Partners is a casino affiliate program that has a UKGC license and represents the casino brand called Mongoose Casino. The affiliate program has fast and helpful affiliate managers and their casino accepts players from around the world.
- 25% to 45% revenue share
- CPA commission deals available upon request
- Email: firstname.lastname@example.org
Full Cream Affiliates
Full Cream Affiliates is powered by White Hat Gaming and they have one of the best reputations in the industry. They have 4 brands that accept players from the United Kingdom including Hello Casino, Prive21, Gday Casino and Diamond 7 Casino.
- Up to 50% revenue share commission
- No negative carry-over
- 4 casino brands
More regulations happening in online gambling in the UK in 2019
In May of this year, the UKGC has made many changes that will affect everyone from players, to affiliates to operators. These UKGC gambling reforms are an attempt to protect players when operators don’t behave ethically however some critics say these changes go too far. That is credit cards could be banned as a means of preventing players from going into further debt. There is expected to be a wave of operators leaving the markets because it is expensive to operate in and operators always have the threat of fines hanging over their heads.
Will too much regulation hurt?
If players will have extreme measures enforced on them, it could drive players to grey and black markets especially with the likes of Bitcoin casinos around. Also with more regulation, it is hurting what casinos can give out for casino bonuses and also what those bonuses can be called. For those sites offering Bitcoin casino bonuses, this means they can continue to promote and advertise things like free spins and not feel they need to be held accountable to the ASA.
Overall the UKGC seems they have more to correct and it will ultimate be up to the UKGC licensed operators that will try to get their point across if they are to be listened to. Otherwise all these changes will be a means of a trial and error to see what works and what doesn’t.
For a full list see our casino affiliate programs listings.