After being acquired by Aspire Global barely a month ago, BtoBet is looking for it’s next deal in the Latin American nation. It will provide a player account management solution and platform to Betfair.
BtoBet founder, Alessandro Fried, commented on the deal: “As one of the world’s largest international online sports betting brands, Betfair will become one of the first B2B partners to leverage BtoBet’s position in the market since its acquisition by Aspire Global,”
The Betfair deal includes scope to expand the partnership into other regulated markets in the future.
“We are confident that we will become key players in the market by combining Betfair’s strong brand and extensive industry knowledge with our flexible technology.”
Mike Woodbridge, Betfair’s international director, added: “We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers by combining BtoBet’s excellent Neuron 3 platform with Betfair’s industry leading trading and risk management capabilities.”
Looking back at a time before the acquisition of BtoBet by Aspire Global, BtoBet had revenue of €4.4m and an EBITDA of €1.5m, and in the first six months of 2020 the firm recorded €3.1m in revenue and EBITDA of €1.2m.
After these astonishing numbers, Tsachi Maimon, CEO of Aspire Global, made the following statement: “Aspire Global now enters the sports betting arena with storm strength. With the acquisition of BtoBet we have become a true global B2B company which owns and provides an igaming platform, sports betting, casino games and games aggregator as well as managed services for all continents and markets. Aspire Global can now compete for any deal, big or small, that exists out there.”
“This is a perfect match. We are impressed by the qualities of the Neuron Sports platform and in addition we will get access to new growth markets, new potential big deals and new opportunities.”
