BetMGM, a leading sports betting and digital gaming company, is the team's First Gaming Partner.
The betting brand will act as a presenting sponsor of the Steelers’ Kickoff pre-game show, as well as running a sweepstakes competition, offering fans the chance to win a range of prizes, such as club level season tickets team merchandise.
Ryan Huzjak, Vice President of Sales and Marketing at BetMGM, said: "We are excited to introduce BetMGM to Steelers Nation. Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership."
BetMGM will have full use of Steelers marks and logos in communications across marketing, product, social media and digital properties. As part of the agreement, BetMGM will become an Official Sports Betting Partner of the Pittsburgh Steelers once their online sports betting product launches later this year.
Chief Revenue Officer Matt Prevost from BetMGM also said: "Steelers Nation is one of the most passionate fan bases in professional sports, and we're thrilled to bring the excitement of BetMGM to Steelers fans. We're eager to launch BetMGM's gaming offering in Pennsylvania and I can't think of a better way to kick off our entry into the state than through this monumental partnership."
BetMGM is a betting brand that operates via the GVC Holdings and MGM Resorts. GVC has become an official partner of PlayPause, GeoComply’s new multi-state responsible gambling tool. The solution will be made available to operators and regulators via Conscious Gaming, a new non-profit organization established by GeoComply, and will launch first for BetMGM.
