It’s time for BonusFinder, a performance marketing firm, to get into the affiliate marketing game.
The license will enable BonusFinder to collate and display bonuses and other offers from operators that hold a sports wagering license in Michigan.
Michigan is opening its online sports wagering market after regulations as far as early 2021.
BonusFinder Managing Director, Fintan Costello, commented on the acquisition of the deal: “We are now legally allowed to operate in the state, which means that once sportsbooks start launching, BonusFinder can list them on the site, write reviews and provide the people of Michigan with the best bonus codes for the sites that are due to launch”
This comes as perfect timing since sports betting, after being legalized, is projected to hold close to its 10 million of inhabitants that currently live in the state as potential player base, making it a very promising venue with high potential for the online gaming market.
Michigan sportsbook license applications were invited in summer 2020, open to commercial land-based casinos and tribes within the state. Following this announcement, many of the world’s leading online sportsbook and gaming suppliers entered into agreements with Michigan casinos, including Kambi with the Pokagon Band of Potawatomi, Rush Street Interactive with the Little River Band of Ottawa Indians/Little River Casino, and DraftKings with Bay Mills Casino.
Michigan is home to 24 tribal casinos under 12 tribal compacts, while Detroit has three further casinos; the 27 casinos generated a combined £2.87bn in revenue in 2019.