BonusFinder acquires affiliate license in Michigan

BonusFinder acquires affiliate license in Michigan
27th Nov, 2020
Simon Colmenares Author Profile Photo Simon Colmenares

It’s time for BonusFinder, a performance marketing firm, to get into the affiliate marketing game.

The license will enable BonusFinder to collate and display bonuses and other offers from operators that hold a sports wagering license in Michigan.

Michigan is opening its online sports wagering market after regulations as far as early 2021.

BonusFinder Managing Director, Fintan Costello, commented on the acquisition of the deal: “We are now legally allowed to operate in the state, which means that once sportsbooks start launching, BonusFinder can list them on the site, write reviews and provide the people of Michigan with the best bonus codes for the sites that are due to launch”

This comes as perfect timing since sports betting, after being legalized, is projected to hold close to its 10 million of inhabitants that currently live in the state as potential player base, making it a very promising venue with high potential for the online gaming market.

Michigan sportsbook license applications were invited in summer 2020, open to commercial land-based casinos and tribes within the state. Following this announcement, many of the world’s leading online sportsbook and gaming suppliers entered into agreements with Michigan casinos, including Kambi with the Pokagon Band of Potawatomi, Rush Street Interactive with the Little River Band of Ottawa Indians/Little River Casino, and DraftKings with Bay Mills Casino.

Michigan is home to 24 tribal casinos under 12 tribal compacts, while Detroit has three further casinos; the 27 casinos generated a combined £2.87bn in revenue in 2019.

With the entrance of Michigan into the online gambling market, it can be seen how the United States is opening the doors to the betting sites little by little. The authorities in the country considered online gambling fraudulent since the moment it started becoming relevant across the whole world.

The nation adopted measurements and restrictions that were simply too much to handle for many of the betting sites that were interested in entering the American market. Therefore, most of them were forced to block American players from registering and playing any of the games that were available on their platforms.

The authority in charge of granting gambling licenses within the Michigan state is the Michigan Gaming Control Board. This gambling power has granted 15 platform providers temporary licenses to partner with commercial and tribal casinos across the state to provide online sports betting and internet gaming services.

Before receiving final certification, the betting companies must submit their platforms and games to an independent testing, as well as get permission from the Michigan Gaming Control Board (MGCB) for internal measures that assure gaming integrity.

Platforms that are able to satisfy all the MGCB's requirements can proceed with their launch and start providing gambling services to all the players that are located within the Michigan state.

Some specific betting platforms that were given provisional licenses were:

  • American Wagering Inc., doing business as William Hill Sports Book

William Hill is one of the most well-known names in sports betting, having been started in England over 50 years ago. They've been around for a while, which should create trust in the new bettors across the globe. They have a user-friendly website and app, and they constantly provide some of the greatest promotions in the United States to assist new clients develop a bankroll quickly.

  • Betfair Interactive US LLC, doing business as FanDuel Sportsbook

Due to its outstanding interface, vast choice of betting possibilities and technical prowess to provide a superior betting experience, FanDuel is undoubtedly one of the finest legal sportsbooks. Apart from Michigan, it is now available in numerous jurisdictions, including New Jersey and Pennsylvania. It also helps that they are a well-known sports brand with apparently endless marketing power.

  • Churchill Downs Interactive Gaming LLC, doing business as TwinSpires

TwinSpires offers horse racing lines from every major racetrack worldwide. In addition to that, TwinSpires is constantly adding new contests and promotions to give back to players and make their horse racing experiences more exciting.

An interesting fact about TwinSpires is that it only offers gambling services within the United States.

  • Crown MI Gaming LLC, doing business as DraftKings

Draftkings is a well-known fantasy sports brand. Draftkings, which was founded by three former Vistaprint workers, has grown to become one of the most popular fantasy sports websites in the United States. Following its success as an online fantasy sports business, the firm launched Draftkings Sportsbook, which rapidly became one of New Jersey's most popular betting sites.

Draftkings recently entered the online gaming market with the introduction of Draftkings Casino in 2012. The move from Sportsbook to Casino was kind of slow. The betting company began by launching a single blackjack game through its sports betting app, and then expanded to include other types of games.

  • Golden Nugget Online Gaming, Inc.

If you're searching for a diverse gaming experience, Golden Nugget Casino has over 150 games to choose from, including table games, slot games, video poker games and progressive games. All the classic titles are available on this online casino too.

This betting company started offering online gambling services in the state of New Jersey, which is one of the first states to grant gambling licenses in the United States. Nowadays, it is looking to expand its volume of players by arriving at new locations, such as Michigan.

27th Nov, 2020
Simon Colmenares