British Betting Operators Offering Safer Gambling Commitments
The top ten British betting operators Bet365, Flutter Entertainment, GVC Holdings, Flutter Entertainment, Aspers, Sky Betting and Gaming, Playtech, Caesars and many others are starting to create a safer gambling culture by creating 5 commitments or guidelines: Preventing underage gambling and protect young people, increase support for treatment of gambling harm, strengthen and expand codes of practice for marketing and advertising, protect and empower the costumers and promote a safer gambling culture. However, gambling can be a strong addiction and these measurements will have no effects on the professional gamblers or old players so this initiative is only focusing on young persons. The cause for these goodwill actions is because there is a high concern on the public opinion that gambling addiction is starting to become a problem in England and for this reason it is highly probable that the United Kingdom Government it is going to impose heavy sanctions and restrictions to the gambling companies due to the high effect that gambling addiction is having on the people and because if this report the gambling companies lost more than £1.2bn in share values.
So we can say that this is a win-win situation for gambling companies and for the young gamblers since they will have more support, help, and guidance and the gambling companies will not be sanctioned by the United Kingdom government, the critics say that these 5 commitments are not enough and it will take more than that to create a gambling awareness for young and old people, only time will tell if these initiatives will work.