BtoBet has finally come into an agreement with Aspire Global with the closure of a deal where they purchased a new sportsbook tech provider.
This deal, worth $20 million in cash, has come as a new addition to the expanding portfolio of Aspire Global as a supplier of platforms, effectively proving their leadership across the entire market of the igaming industry. The deal could let them tiptoe into the sports betting venue for the first time for the company.
The main strategy for the supplier is actually long-term, as they stated previously that they don't expect any major returns in the short term side of things. Aspire Global’s service will be aligned more to the B2B iGaming value chain making their main goal, as of now, to be more about keeping the expansion card at the front of the table. Being able to provide their services to all of the major sectors is still the most important part of the deal for them.
BtoBet’s sportsbook technology is currently being used by 33 operators in Africa, Europe and Latin America.
CEO of Aspire Global Tsachi Maimon said the following regarding the news about the deal: “With the acquisition of BtoBet we have become a true global B2B company which owns and provides an iGaming platform, sports betting, casino games and games aggregator as well as managed services for all continents and markets.”
“Aspire Global can now compete for any deal, big or small, that exists out there.”