Aspire Global’s BtoBet will provide its technologically advanced Player Account Management solution for Russian National Lottery’s operator Sports Lotteries LLC
Those PAM module platform provides access to lottery games on online and retail channels to the Russian state lottery operator, one of only two licensees in the country.
The contract will span three years with the option of a renewal, and includes the provision of ten instant lotteries in the form of classic printed tickets for retail sales only, and five draw-based lotteries for both online and retail sales channels.
Project Manager for Sports Lotteries LLC, Ratmir Ronami, commented: “We are proud to embark on this multiyear strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practices that Aspire Global and BtoBet are renowned to employ.
“I am positive that this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.”
Also, CEO of Aspire Global, Tsachi Maimon: “Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry.
“The lottery vertical is highly popular in Russia resulting in sales which were around €1 billion in 2019. We are confident that together with Sports Lotteries we will contribute significantly to the industry’s exponential growth.”
