Compare.bet cranks up a notch on its sportsbetting business strategy by launching two new tools to the UK market.
The online gambling comparison platform has introduced betting tips and betting odds feature for its service.
The odds comparison service from Compare.bet, which currently aggregates six UK bookmakers with five more progressive integrations, was made available to customers this month. The functionality is to be advertised around the web before the end of the year which will see more bookies and betting markets added to the new platform.
Compare.bet intends to add more bookies and betting markets to the platform before the year is over. There are currently five more integrations in progress.
The betting tips feature is already proving popular with visitors. This section of the site is achieving a run-rate of 30,000 visits each month and has been released to coincide with the return of the English Premier League.
Founder and CEO of Seven Star Digital, Luke Eales, commented on the launch: “We have developed technology, processes, content expertise and distribution to a very promising level. Thanks to the vast global scale of sporting fixtures and betting interest, we will seek to apply a multiplier effect to our initial success going into 2021.”
Compare.bet was initially launched by Seven Star Digital back in 2017. Seven Star Digital and Compare.bet initially focused on online casino but these latest features are propelling them into the sports betting market. While these features are only currently available for UK users, 2021 is looking bright with phased launches in progress.
The company’s main goal in 2021 will be to become a site with more of a background in online casino, creating a high-quality sports betting product. The new features can now be found on the UK version of Compare.bet. The rest of its 10 versions are scheduled to launch in phases within the next year, including in the US.