NetEnt and DraftKings have come into a new partnership agreement with its main purpose being to expand their reach to Pennsylvania and West Virginia.
This deal has come up after the success of their initial work in New Jersey in 2019.
All games under NetEnt banner will launch alongside DraftKings in Pennsylvania as well as West Virginia.
Brian Kraft, NetEnt VP of commercial in the Americas, commented: “DraftKings’ size and market presence make this launch one of the most significant to date.
“We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far. We are thrilled to have such a renowned operator on board as we enter new jurisdictions.”
NetEnt has made a strong start to its US operations, having launched in New Jersey and Pennsylvania last year. According to Q2 2020 figures published in July, the US now accounts for 10% of group GGR, with New Jersey’s contribution up 148% year-on-year, and Pennsylvania revenue doubling quarter-over-quarter.
This follows a deal inked last week by NetEnt which saw the group integrate its portfolio of igaming titles into Scientific Games’ OpenGaming platform.
This saw a wide range of releases made available via the aggregation platform, with the content currently accessible with Scientific Games’ partners in New Jersey.
NetEnt obtained a licence to operate in Pennsylvania in March 2019 and rolled out its games in July of that year with initial partners Parx Casino and Penn National Gaming.
NetEnt recently received a temporary licence from the regulating authorities in West Virginia, and last month announced its first partnership in the state with BetMGM.
