Sports betting and daily fantasy sports operator DraftKings has entered into a partnership with National Football League (NFL) franchise the Philadelphia Eagles.
DraftKings will be the official sports partner for fantasy games and sports betting partner of the Eagles under a multi-year contract.
DraftKings is receiving the exclusivity when it comes to the Field Club premium lounge naming rights at the team’s Lincoln Financial Field home stadium.
The DraftKings Field Club will offer fans a VIP experience and exclusive gameday access, featuring an on-field viewing area and hospitality amenities.
The operator’s branding will be integrated throughout a number of the Eagles; social media channels and digital assets, including practice live streams, video boards and signage at Lincoln Financial Field.
DraftKings will also have a branding presence on Eagles-affiliated broadcasts, as well as sponsorship activations included at the team’s annual NFL Draft Party.
In addition, DraftKings will deliver Eagles Stat Showdown, a new free-to-play game that will give fans the chance to win weekly prizes throughout the NFL season.
Chief business officer Ezra Kucharz said in a statement: “Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience,”
Eagles’ senior vice president of revenue and strategy, Catherine Carlson, also added: “Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level.”
The deal comes after DraftKings last month entered into a similar partnership with NFL team the New York Giants, having also linked up with Major League Baseball franchises the Chicago Cubs and Colorado Rockies.
The Eagles last month also signed a new multi-year partnership with Fox Bet. The Flutter brand will launch a new studio at Lincoln Financial Field, while the deal also includes broadcast, digital and social media advertising on team channels, as well as custom promotions and a branding presence on game days.