Facebook launches Graph Search Engine, competes with Google

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21st Aug, 2018
John Wright Author Profile Photo John Wright

Facebook has something they want to show the tech world as they invite the media to their Menlo Park headquarters to showcase what they have been building.

In the tech business it can be very difficult to keep anything a secret.

Today Facebook is launching and hosting a media event in their offices in California to show what they have been working on recently.

The name of this search engine is called Graph SEarch. Out of all the rumours that have been surfacing, everything points to Facebook launching a new search engine to compete directly with Google.

Why on earth would Facebook do such a thing?

Well Google decided to compete against Facebook and seemed jealous of their marketing power with their social site so Google launched Google+ which is still not a very active network with many people joining, not able to figure out why they should stay, then finally leaving. Mark Zuckerberg already hinted in September that they were working on a search engine and if that is the case it will certainly add more competition in a market that Google has dominated for a long time.

It seems that Facebook has a better chance at search than google does at social.

The truth is, facebook is already a search engine, just look at the top of your account it says "Search for people, places and things".

Graph Search

Graph search tries to incorporate more of the user data to integrate it with a relevant search result like photos in a city or restaurants your friends have been to.

So how would it work?

Is Social Search better?

You can think of Google as being the old yellow pages, if you wanted to find something like a person or business you would go there and it is just a directory but of course businesses can pay to be listed higher.

Think of Facebook as being like asking your friends directly for help finding people, places and businesses. A search is something but a recommendation is far more powerful.

Many people don't see sites like Facebook as a search engine yet people inside facebook are constantly using it to search for things within their network.

Likewise search can be a powerful tool and not just restricted to google.

Even youtube is a big search engine on it's own as people use it to search for videos.

Will Apple create their own search engine?

Now the only player left out of the search market that you might expect in the future is Apple. They have their own computers, own app store, which of course is another place for search and their iPhones.

You can bet that if Apple launches a search engine they would instantly have a decent sized market share and with their Siri application on their iPhones, it might even change search yet again.

Siri ironically enough has used Google as their search engine but with Apple trying to create their own maps, it seems they as well want to move away from Google products.

How did Google take over the Search Engine market?

Considering how long Google has been dominating this particular market, it seems quite impossible to believe that any other company is near close to being an actual competitor to this giant.

But, how exactly Google ended up becoming the first-choice search engine for pretty much everyone in the world?

Prior to Google's founding in 1997, most search engines depended on textual keyword indexes to identify and show relevant results.

When consumers typed a search phrase on the internet, systems like Lycos and AltaVista would simply compare it to their databases.

AltaVista was the monarch at the time, and no one expected them to be surpassed. They were subsequently purchased by Yahoo! in 2003 and the trademark is being used today. AltaVista was decommissioned on July 8, 2013.

Relevant web pages were those that had text that was most comparable to the search criteria. As a result, they were positioned higher in the search results lists. This automatic technique, however, did not always provide logical search results.

The rise of Google

By 1997, Stanford undergraduates Larry Page and Sergey Brin had figured out how to search the web perfectly.

"Google" was the name given to this. In comparison to other search engines, the search portal offered visitors exceptionally relevant search results. The engine delivered excellent results. It also lacked the increasing clutter that plagued other search engines at the time.

Despite its meteoric rise to the top of the search portal rankings, the technology that underpins this engine was never intended to be a commercial product or a search site.

Instead, it was the result of a research conducted by Stanford graduate Larry Page only.

The Sudden dominance of Google

The results were substantially superior to those of its competitors when it initially launched its search site in 1998. The majority of people credit the engine's success to its groundbreaking technology.

Another crucial issue was a persistent unwillingness to acknowledge that the conventional viewpoint was necessary for a portal's success.

This search engine reimagined the current search algorithm of the time and came up with one that based results on relevancy and popularity.

The search portal was the first to provide relevant results, according to history.

It has subsequently continued to monitor and regulate its operations in order to ensure that they continue to develop and improve.

Where others had failed, the search portal succeeded. This is because it has numerous advantages and features that are superior to those of other engines.

What makes Google stand out from the others?

  • Relevance: The engine's algorithm is complex, and it is continually being improved in order to give relevant results to its consumers.
  • Sky high reputation: The search portal has been producing user-friendly and creative goods since its inception and continues to do so now. It employs competent personnel to build its goods, allowing it to swiftly acquire the trust of its users.
  • Fast results: Most research and history show that the engine's query speed, as well as the average time from when a user presses the search button to seeing a complete results page, is faster than the rest of the engines.
  • More appealing visuals: The search portal's page is more straightforward than websites. Furthermore, it is becoming increasingly attractive to consumers.
  • Site Directory: The search portal shares approximately more than 25 million websites, allowing the users to have higher possibilities of finding platforms and sites that could satisfy their demands and needs at any given moment.
  • Technology: The two developers improved the search portal by balancing the concept of relevance to link different users with more relevant results.
21st Aug, 2018
John Wright