Interview with iGaming marketing expert Christoffer Ødegården on how Canadian casinos can appeal to highrollers

The value high rollers bring to the casino industry cannot be overstated. Today, we dive into whether Canadian casinos are effectively capitalizing on this segment. To speak on this topic, we have invited Christoffer Ødegården, Head of Marketing at Bojoko.ca, a prominent Canadian affiliate website that rank each Canadian high roller casino they have reviewed, and collect data on what casinos perform the best.
In this interview, Ødegården will discuss the current efforts of Canadian casinos, the importance of tailored bonuses and VIP programs, and the lengths to which operators should go to appeal to high rollers.
Practically all casinos want to get high rollers interested, but it can be tough to brek through the noise. What strategies can Canadian casinos employ to attract high rollers?
To attract high rollers, Canadian casinos need to do more than just offer big bonuses, they need to offer a truly personalized service, and the feeling of exclusive access and high-quality amenities. While you cannot replicate the feeling of a 5-star hotel, this is the mindset you need to have. There has to be dedicated VIP managers who understand the players' preferences, exclusive high-stakes gaming areas, and customized promotions that cater to each highroller’s specific interests, including gifts and events.
Finally, avoid any and all hindrances. Payments and play need to be seamless. Highrollers are used to a certain standard, and if you can’t provide it they will get it elsewhere.
Besides the usual bonuses, what else can casinos do to retain high rollers?
Retaining high rollers requires a commitment to exceptional service and ongoing engagement. Casinos should invest in advanced VIP clubs that offer meaningful rewards and recognition.
Regular communication through personalized messages and exclusive invitations to events can keep high rollers engaged. If you have the budget for it, don’t skim on gifts for loyal high rollers either. The best highroller casinos create exclusive events, get tickets for high profile sports games and concerts, and more.
If you play your cards right, highrollers will remember the feeling your casino gave them and keep returning.
How does Bojoko.ca help high rollers find the best casinos?
We make everything as simple as possible for our highroller users, as time is of the essence. We have a ranked list of each Canadian high roller casino we have reviewed, complete with ratings and insights. On this dedicated highroller page, we also go in-depth on the five casinos our experts deem serve highrollers the best.
Our users can also use our quick filters to immediately see the brands that cater to their specific needs, and if there are any doubts, they can go on to our in-depth, but easily scannable reviews. We highlight casinos with outstanding VIP programs, high betting limits, and exclusive services.
Do you think Canadian casinos are doing enough to cater to high rollers?
Many Canadian casinos offer impressive packages for high rollers, but there is always room for improvement. Continuously adapting to player feedback and market trends is key. High rollers need to feel valued and understood to maintain their loyalty.
You mentioned that casinos need to do more than just high roller bonuses, but what types of offers are most appealing to these players?
High rollers are attracted to bonuses that offer significant value, but it is not just about large deposit bonuses, cashback, and then we’re talking real cashback, is very appealing. Your VIP club should not skimp here. Additionally, and this is the most key, with high rollers there should never be a one size fits all. This is one of the reasons why personal account managers exist. They need to know the players, and know what they want. Cater to their individual needs and desires, do not just put out a couple of bonus offer templates and consider the matter closed.
What advice would you give to casinos looking to cater to high rollers effectively?
My advice would be to take a realistic look at your budget, size, and capabilities before attempting to cater to high rollers. It's crucial to ensure that you have the resources to provide the high level of service and exclusive perks that high rollers expect. Trying to address their needs with half-measures can result in wasted time and money with poor results. A well-thought-out, fully-supported strategy is essential for attracting and retaining these valuable players.