We are now expanding into B2C, publishing player-facing casino reviews and category pages for players across international markets.
The two sides feed each other. We know exactly how these bonus terms are drafted before they are published on the bonus page. We know why a withdrawal request which should take ‘1–3 days’ to process can remain in the ‘manual review’ stage for a whole week. We are aware of what goes on behind the scenes when you receive a KYC alert.
That is why, when we review a casino, we don’t just look at its homepage. We also scrutinise the small print. We read through the entire terms and conditions and the cashier section, as we know the summary rarely tells the whole story.
On every page, you will notice we hold ourselves to the same standard. We answer your questions directly. We state findings, not opinions. And we don’t sugarcoat anything just to make a casino look good. We call out limitations that could catch you off guard.
Whichever side of the industry you are on, we hold every page to the same standard and we don't sugarcoat anything to make a casino or a programme look better than it is.
Allan Turner Launches New iGaming Marketing Consultancy
Former bgo Group CMO launches new consultancy to provide iGaming businesses with bespoke marketing solutions.
Wymondham, Norfolk – 1st April 2019 – Mustard Digital, a new iGaming marketing agency, has been created by ex BGO Group Chief Marketing Officer Allan Turner in order to offer consultancy and bespoke marketing services to both operators and affiliate businesses in the industry.
The services Mustard Digital will offer cover many of the key areas of any marketing business including: affiliate marketing, marketing compliance, social media marketing, search engine marketing, CRM, marketing systems and setup, CRO, website design and development, email marketing, above the line advertising, branding, creative development, content and media buying.
Allan Turner has been successfully heading up the marketing function at BGO Group for several years and prior to that worked in roles at Gala Interactive and Genting Casinos. There is also a wider team of consultants and service providers who will enable Mustard Digital to deliver industry leading marketing solutions.
Allan Turner stated “I’m very excited about using all of the knowledge I have accumulated over the past decade in the iGaming industry to help other businesses reach their potential. Not only will the business provide consultancy services, but we will also be able to offer campaign management, and fulfilment of marketing functions using a data-led approach to deliver return on investment for our customers’”
More Information:
For more information about Mustard Digital please go to www.mustarddigiital.com or contact Allan at [email protected]