NetEnt have added three new brands to their portfolio of games: Hell’s Kitchen, Street Fighter and the casino classic Starburst. NetEnt made the announcement at this year’s ICE London event.
Hell’s Kitchen joins NetEnt
NetEnt continue to show exactly why they are the best iGaming game development company in the world. The three new brands that NetEnt have begun working with represent how up to date the game development company is with current world trends. Hell’s Kitchen is an immensely popular and well-known global brand and mixed with the Gordon Ramsey factor, it is sure to be a hit as casino slot game. It is likely that the Hell’s Kitchen slot game won’t only appeal to current casino players, it will attract viewers of the television series who want to try out a game based on the show and it will also appeal to fans of Gordon Ramsey himself, especially given that the famous British chef is featured in the game, as are a variety of his best catchphrases.
The Hell’s Kitchen slot incorporates Ramsey’s famous catchphrases and features a red versus blue layout resembling the television show which pits the red kitchen against the blue kitchen. Speaking at ICE London, Netent’s director of games Bryan Upton stated that he was extremely keen to bring in a recognisable mainstream brand, he stated:
“Hell’s Kitchen is a huge brand. Its global, it’s a lifestyle, lots of people know it, it’s perfect. So, I think it’s going to be a big one."
“We had so many concepts to pick from, but just having the red and blue kitchen against each other and how do we make that work and Gordon just coming in and screwing things up or just adding some extra spice to it.”
NetEnt’s long time rival Evolution Gaming were one of the first to incorporate well known brands into their gaming portfolio. Their Monopoly Live series which is now offered by multiple casinos integrated arguably the most popular and well known board game of all time, Hasbro’s Monopoly. There are now multiple different Monopoly casino games. NetEnt’s aim is to make use of the globally known Hell’s Kitchen brand in the same way Evolution Gaming used Monopoly.
Street Fighter and Starburst join too
Upton was also extremely excited to have signed up the Street Fighter brand to NetEnt, Street Fighter is one of the most iconic video games in the world and the new Street Fighter slot game is expected to attract long time video game players.
“I’d met the right person at the right time inside of Capcom, and he was he was really fantastic,”
“It’s just something magical. It was a great kind of process to go through and I’m overjoyed to be able to bring it to NetEnt.”
The third and final brand NetEnt revealed to be working with is Starburst. Alongside the Rainbow Riches series of slot games, Starburst is the most well-known casino slot in existence. NetEnt have added to the Starburst brand by optimising it with a number of modern features.
“We have community element, we have a kind of collection element, we have kind of an offline payment part of it, we have everything,”
“It is totally configurable and customizable, we’ve just gone to town, and then we put the Starburst brand, which is like the biggest one.”