One of the easiest ways to get a betting affiliate website started is to keep it simple and focus on a niche market within sportsbetting
When creating a new website often many new webmasters have thought that they need to focus on the whole market rather than a slice of the pie. These are generic gambling sites focused on things like online casinos, sportsbetting, bingo, etc... Within these main categories exist sub categories
that are of course easier to focus on.
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What is your favourite sport?
Most people tend to have 1 or 2 favourite sports. They might be a fan of many types of sports but usually you can find someone who has a #1 sport they are the biggest fan
of and perhaps 1 team as well. If you are a sports fan then it is easier to do an affiliate site focused on your favourite sport than something like generic sports or an online casino portal. Simply put, the passion is there and it makes it easier to work on the site and constantly produce content. Likewise it is just a lot of quality content for 1 sport rather than trying to fill out content for other sports you may not like. Generic betting portals are too much of a challenge and some sites have existed for well over 10 years so that is your competition
. Some sports might be a bit more competitive but in general just trying to focus on a niche makes it easier. Niche marketing isn't new but then again most people think the niche markets in gambling are all taken over with no chance left and this could be the furthest from the truth.
A few examples of niche betting sites
- Betting on football
- Betting on hockey & NHL
- Betting on Formula 1
Trying to rank for core keywords like sportsbetting, betting odds, betting bonuses is going to be far more challenging than betting on football, worldcup betting, hockey betting or Formula 1 betting. On top of this the conversion is more focused. Someone searching for these specific keywords are probably going to convert better.
Niche sports betting topics
Whatever your favourite sport is, stick to that if you want to launch a betting portal. You can't go wrong with something you are passionate about and follow.
- World Cup
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Selecting a sportsbook affiliate program
When you have your topic selected, next thing is you will want to decide which sportsbooks are best to work with
and this is perhaps more difficult than you thought. You need to look at every sportsbook to see if they offer the odds for your sports. Some books cover certain sports and certain target markets so one sportsbook might be great for North American sports but not as good for UK markets for example.
If you are looking for a list of sportsbook affiliate programs
we have them listed.
A few sponsor programs include Affiliate Hub
and SBOBET Affiliates
If you need help getting a betting portal off the ground ask one of our affiliate coaches