PIN-UP Partners: the fastest growing casino affiliate program
Simon Colmenares 
If you’ve not heard of PIN-UP Partners then you’ve been living under a rock. In the past few conferences at SiGMA Europe, London Affiliate Conference and SBC Barcelona, PIN-UP likely has the strongest brand presence. Although the program is relatively new, they’ve hired some of the best people in the iGaming industry and it shows.
PIN-UP Casino and PIN-UP Bet are 2 brands that are starting to rise up and challenge the global marketplace of casinos and sportsbooks. You’ll see this if you use SEO tools like Ahrefs or even DeepCI. What you’ll see is that PIN-UP is appearing on the most affiliate sites and also increasing rankings on those sites.
Special notice: Meet Pin-up Partners at SiGMA Europe in Malta Nov 14th to 17th, 2023.
PIN-UP Partners offers good brands to advertise in many GEOs, including Eastern Europe, South America, India, Africa, and many more regions. They offer up to 50% on revenue share, sub-affiliate commissions, hybrid plans, and CPA available upon demand, so you can even negotiate an exclusive plan for you, but this will depend on your traffic’s performance; however, with a proper marketing campaign, you will have no problems converting your traffic into revenues.
History of Pin-Up Partners
let's talk a little bit about their history because, believe it or not, this affiliate program is relatively new to the iGaming market.
This program has been around since 2016, and since then , it has done nothing more than grow to its fullest potential to the point that it is beginning to rival other big affiliate programs. They have manyawards, such as the Kinza Awards in 2021 and again in 2023, SiGMA 2022, and Partnerkin 2023.
They treat well all their affiliate members and potential members well, and the brands provide a great gaming experience to even the pickiest player, so it's no wonder why they have a great reputation among the gamblers and affiliate community.
Pin-Up Partners Features
Pin-Up Partners offers attractive commission structures, including up to 40% on sportbets and up to 50% for casino bets. They also offer CPA plans from $25 up to $180 , and do not forget that you can negotiate hybrid plans as well.
The program accepts almost all kinds of traffic from many places. They take all tipsters, PPC traffic, and other sources; however, they will not take traffic with political, hateful, or with other inappropriate content or shady websites. For more information about this topic, do not hesitate to contact their support team.
The brands hold gaming licenses granted by the government of Curacao. The brands are available in many languages, including English, Spanish, Ukrainian, Russian, Portuguese, Turkish, and other languages, so if you are a member of this affiliate program, you can target a huge audience.
The betting sites are powered by more than 60 providers such as Belatra Games, Amatic Industries, Betsoft, 1x2 Gaming, and many more, and they offer many types of games, including slots, blackjack, keno, scratch cards, live dealer games, and of course, they have sportsbook areas with lots of sports events to bet on such as football, American football, baseball, basketball, tennis and many more popular sports that we all like to watch with a cold one. In total there are more than 5000 games for a player to choose from and the availability of events is one of the largest there is.
Pin-Up Partners Brands
Pin-UP casino is actually split into many brands that will depend on the country; for example, there is a brand for Peru, Chile, Mexico, and others, so let's talk about the three most important ones:
Pin-Up Casino Mexico
The Mexican market is usually sub estimated, but actually, it is a big market that focuses more on sports bets than anything else, so if you have traffic from Mexico, you can advertise the sportsbook area that has lots of football matches to bet on.
In Mexico, they love football, so you will have no problems advertising the sportsbook area over there. You can still advertise the casino area, but you will get more new players from the sports bets.
Pin-Up Casino India
Indian players are always looking for casinos or betting sites with promotions and bonuses to take advantage of them, and Pin-Up is a good option for that, so feel free to advertise the brand in the Indian market, which, by the way, loves all kinds of sports bets and casino games as well.
PIN-UP Casino Canada
Yes, I know that we said the three most important ones, but we had to talk about Pin-Up Casino Canada as well because regardless of what they say on their website about not taking players from Canada, they still have a Canada site for Canadian players, so it is for sure that they are looking to get players from there; however, do not hesitate to request more information about this brand.
Banking Options and Support
They offer over ten payment options for players, including bank wire transfers, Neteller, Skrill, Bitcoin, Samsun Pay, Google Pay, Payeer, Visa, MasterCard, MuchBetter, and many more. All these payment options will make the lives of the players easier when depositing their funds and when withdrawing their funds.
For any problems, questions, or inquiries, players will be able to contact the support agents via chat or email. The support team is always up and running to help them with all their concerns, so you know for sure that they are taken care of.
You can contact the support agents via Skype at skype:liveaffiliates_490.chat, Telegram at @pinupregmanager and email at [email protected]. The support team is friendly and very helpful, so feel free to shoot them all your questions, inquiries, and business proposals for commission plans or exclusive content for your websites.
Casino Affiliate Conferences
You can count from now on that the team behind PIN-UP Partners will be present at all major affiliate events, such as SiGMA, London Affiliate Conference, Sempro,, ZM conf, and many more important conferences around the world.
So, if you want to meet the team of PIN-UP Partners, you can go to one of these events, and who knows? If you have any ideas or proposals, you can try to negotiate with them for a win-win situation.
Some Pros and Cons:
Like all things in life, this affiliate program is not 100% perfect because it also has some things that we consider negative, so let's list some pros and cons:
Pros
- Bitcoin payments
- Fastest growing online casino
- Sportbook area
- More than 60 game providers
Cons
- Players from the US are not allowed
- Still establishing brand recognition being new
- No live support for the affiliate program
Overall, using DeepCI to analyze the growth of PIN-UP Casino, it is quite clear that more and more affiliates are promoting the casino and giving it higher exposure on casino affiliate sites.
