In 2013 many designers and webmasters are starting to pay more attention to setting up their website the right way for making it mobile friendly. See why Responsive Design is the way of the future.
In the past few years there has been a surge in smart phones with Apple leading the way with iOS followed by Android.
This has changed the way people use their mobile phones and how they connect to the internet on it.
If you check your analytics data over the years you will probably notice more and more mobile traffic could be hitting your website.
One solution that many designers and coders did to support their mobile viewers was to create a separate version of the website formatted for mobile.
In some cases it might make sense to send your user to a different part of the website or to either limit features of your website means for desktop/laptop users or perhaps the opposite to add features knowing the user is on their mobile device.
We can give you many reasons for picking responsive design as the way to setup your website to cater to your mobile traffic.
It can be easier to code in, make your website less complicated and one reason alone you would want to consider this would be for SEO.
An article by searchenginewatch.com gives their reasons why you should pick responsive design and how it relates to SEO.
If your website isn't modified in any way to support mobile users then you need to consider integrating this into your website just for bounce rate and conversion.
If your mobile users are leaving faster and more frequent than your regular computer users then this is lost traffic and potentially lost sales.
If you have an affiliate site for sportsbetting, casino or perhaps bingo, this is reason enough to look at your mobile traffic and decide if you need to make an upgrade on your website.