Superlenny is an online casino and sportsbook that has launched in March 2014 and their parent gaming company known as GIG, is planning to shut down the brands by end of 2018. This means players should withdraw their balances effective immediately and affiliates should remove their tracking links and promotional banners for this brand.
Superlenny is part of GIG Affiliates and used to have it’s own standalone affiliate program.
GIG has emailed on October 8th, 2018:
GiG has concluded a strategic review of its Gaming Operators vertical to make it more sustainable in the long term and increase profitability. Some of GiG’s targeted markets are re-regulating, leading to industry consolidation.
To improve competitiveness and efficiency, GiG will strengthen its brand positioning by prioritising its strongest brands.
In line with this, SuperLenny will cease to exist as a casino and sportsbook before the end of 2018.
Affiliates are extremely important to GiG and we want affiliates to thrive within the GiG ecosystem, SuperLenny players will be migrated to other GiG brands i.e. Kaboo, Rizk, Guts or Highroller. The migrated players will get their affiliate tag transferred to the new casino/player unless they already have an account at said casino and are tagged to another affiliate. After a player is migrated to the new brand he/she will continue to generate commission based on revenue share as with the deal the affiliates previously had on SuperLenny.
At the same time we will be discontinuing all CPA deals devised to bring in more players to SuperLenny with immediate effect. All current revenue share deals will continue until the last day of operations at SuperLenny and will be migrated to other brands within the GiG ecosystem.
We would like to take the time here to thank all affiliates for the past years on joining us on the SuperLenny journey and we wish SuperLenny all the best in casino heaven.
Should you have any questions or concerns, feel free to reach out to us on firstname.lastname@example.org.
GIG Affiliates team
Esko, Chloe, Jonas, Kim & James