We are now expanding into B2C, publishing player-facing casino reviews and category pages for players across international markets.
The two sides feed each other. We know exactly how these bonus terms are drafted before they are published on the bonus page. We know why a withdrawal request which should take ‘1–3 days’ to process can remain in the ‘manual review’ stage for a whole week. We are aware of what goes on behind the scenes when you receive a KYC alert.
That is why, when we review a casino, we don’t just look at its homepage. We also scrutinise the small print. We read through the entire terms and conditions and the cashier section, as we know the summary rarely tells the whole story.
On every page, you will notice we hold ourselves to the same standard. We answer your questions directly. We state findings, not opinions. And we don’t sugarcoat anything just to make a casino look good. We call out limitations that could catch you off guard.
Whichever side of the industry you are on, we hold every page to the same standard and we don't sugarcoat anything to make a casino or a programme look better than it is.
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Tuesday 31st May 2022 - Symplify, market leaders in CRM and AI cloud solutions, has put pen to paper on a four-year partnership with US based iGaming operatorPlayStar.
Symplify will play a significant role in supporting PlayStar to deliver an iGaming experience like no other, for players across the fastest growing entertainment sector in the world. PlayStar prides itself on a highly personalised approach that drives engagement and Symplify’s service will seamlessly integrate into its communication, retention and conversion strategies.
As part of the deal, PlayStar will successfully employ Symplify’s brand new Onpage AI, giving their users a highly personalised and tailored web experience based on machine learning.
In addition to this, PlayStar will also utilise Symplify’s powerful Campaign and Journey builder to drive growth in the regulated US market. Responsible gaming is at the heart of the business, and the modules available through Symplify AI will actively improve the capability of monitoring behaviours and identifying abusers. Symplify’s AI solution will also help the business optimise marketing spend and nurture customer sentiment, leading to increased Lifetime value.
PlayStar joins Symplify’s ever expanding portfolio of stellar iGaming CRM clients which already feature William Hill, LeoVegas, Betsson, Mr.Green and MegaRush to mention a few.
Symplify’s CEO Robert Kimber said: "Our CRM and AI services are designed to help our partners build long-term and meaningful relationships with customers. PlayStar is in a position to leverage our intuitive software, with their industry know-how to drive growth following its launch within the red-hot US iGaming market."
Jon Bowden, CMO of PlayStar, said: "PlayStar’s success will be down to truly understanding behavioural patterns to ensure we deliver top class entertainment. Working with Symplify will allow us to engage with our players and ensure they receive a personalised, fun and safe gaming experience."
About Symplify
Symplify is an award-winning SaaS company headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years in the industry, Symplify creates true personalised player experiences through an AI driven CRM ecosystem featuring cutting edge technology, where customers are in control of their own data. Their success stems from working closely together with their customers and developing features that enable the CRM team to be best in class. Symplify brings you the future of iGaming CRM, now.
Media Enquiries on behalf of Symplify
Paul Crisp, CMO Symplify
About PlayStar
PlayStar is a challenger online casino brand that promises to deliver a player experience like no other. We make the player feel like they are the star of the show through personalisation, unprecedented levels of engagement and superior customer support. Our New Jersey launch is set for Q2 2022 with additional states to follow.
Media Enquiries on behalf of PlayStar
Sarah Blackburn
GameOn