The NFLPA and MKF just rooted for a long term partnership after this newest acquisition pulled through.
This deal consists of a long term licensing agreement, joint marketing goals and commitment along with a significant number of player product endorsements involving MKF activities.
Monkey Knife Fight (MKF) is the fastest-growing and third-largest daily fantasy sports (DFS) gaming platform in North America and is also the official licensee of the NFLPA in daily fantasy sports.
The deal comes through Oneteam Partners, a one-of-a-kind sports company unleashing the collective power of world-class athletes to drive business and provide access to athlete rights.
DeMaurice Smith, NFLPA Executive Director and Board Member of OneTeam Partners, commented: "With this deal we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport. Monkey Knife Fight is an innovative daily fantasy provider that already has partnerships with some NFL teams, and we are thrilled with the opportunity to build onto that platform for fans across sports,"
Also, Bill Asher, Founder and CEO of Monkey Knife Fight, added: "Monkey Knife Fight has always distinguished itself from other gaming platforms by letting fans play contests that are focused on their favorite athletes.
"Our relationship with the NFLPA will allow us to connect fans to players on a whole new level. We are looking forward to this landmark partnership."
Ahmad Nassar, CEO of OneTeam partners, talked about the deal too, “This is the perfect timing for this partnership. Professional athletes have historically been under leveraged by DFS companies despite athletes being the predicate for these games' existence. In Monkey Knife Fight, we've found a partner that is unique in what it offers to fans and also understands the immense influence and value that athletes can deliver, especially as a challenger brand competing with industry incumbents,"
Monkey Knife Fight's (MKF) award-winning site is the fastest-growing DFS platform in North America. The company has achieved this explosive growth due to its unique, fun and an engaging style of mobile sports gaming that truly levels the playing field for the average DFS player.
OneTeam Partners is a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird Capital Partners. OneTeam helps athletes maximize the value of their name, image and likeness rights by transforming the way in which athletes interact with businesses across four verticals: group licensing, athlete marketing, content and venture investing.