DraftKings will serve as the exclusive sportsbook and daily fantasy sports provider on various properties belonging to Turner Sports and Bleacher Report.
As a provider, DraftKings will work with betting information and DFS content across Turner Sports telecast and Bleacher Report digital channels.
Integrations will include custom content segments, DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial on Bleacher Report channels.
Turner Sports also operates dedicated online portals for the National Basketball Association, golf’s PGA Tour, and the National Collegiate Athletics Association (NCAA).
Will Funk, Tuner Sports’ executive VP, said the following: “While this emerging industry continues to evolve, sports betting helps to drive engagement, increased time spent viewing and audience scale.
“This alliance enhances Turner Sports’ content with betting information that our hyper-engaged, highly interactive viewers demand, while driving customer engagement and acquisition for DraftKings.”
Comments came also from DraftKings chief business officer Ezra Kucharz: “Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans,”
“Turner Sports platforms provide exceptional content as they continually captivate sports audiences. We look forward to delivering a seamless experience for readers and viewers while also broadening our visibility.”
Turner Sports also operates dedicated online portals for the National Basketball Association, golf’s PGA Tour, and the National Collegiate Athletics Association (NCAA).
