WMS applies online gaming licence in Nevada

WMS applies for Nevada licence.

WMS, the Waukegan, Illinois based lottery and slot machine manufacturer, has applied for an interactive gaming licence for the state of Nevada.

The step comes about as WMS looks to increase it’s online presence.

WMS’ President, Orrin Edidin, said: “The filing of WMS’ interactive gaming application with the State Gaming Control Board in Nevada represents an important milestone in our efforts to support our customers’ needs with a full array of products and managed services in the online and interactive arenas”.

WMS already operates the online casino at JackpotParty.com as well as the Facebook application Lucky Cruise, a slot like game that uses credits instead of money.

“WMS is committed to assisting our customers in establishing strong interactive gaming relationships with their patrons in the casino, at home or on their mobile devices”, continued Edidin.

The bid comes after a spate of bids from rival companies after Nevada’s Gaming Policy Committee was resurrected by Governor Brian Sandoval.

WMS’ competitors IGT, Bally Technologies and Aristocrat Technologies have already made bids for interactive gaming licences.

The revival of the GPC comes as Nevada’s new online poker plans take shape as the average Las Vegas gambler spent less on gaming in 2011 than in 2010 ($447.63, compared to $466.20).

WMS has also teamed up with Phantom EFX, the world leader in the development of interactive slot and casino games, in order to make WMS slot games available on other platforms.

The partnerships aims to release content online as well as for PC’s and for Apple and Android mobile devices.

WMS Gaming is one of the two subsidiaries of WMS Industries - the other being Orion Gaming - and was founded in 1974 as Williams Electronics Inc.

WMS introduced multi-line and multi-coin secondary bonus payouts to slot machines with it’s 1996 model Reel ‘em In, and gained success with licensing of household brand names such as Monopoly, Star Trek, Top Gun and The Wizard of Oz.

WMS introduced the first flash memory slot machine architecture, with the CPU-NXT released in 2003.

WMS has recently emerged as the industries most innovative player, establishing new standards with the introduction of new gaming platforms such as Community Gaming, sensory Immersion Gaming, Transmissive Reels and Gaming and Adaptive Gaming.

The timing of this licence happens shortly after Pokerstars and Full Tilt poker were looking to merge with land based gaming companies in Las Vegas in preparation for the licensing of online gambling in America.

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WMS wants to dive into the iGaming industry

WMS was established in 1991, since then, the gambling company has been developing and launching solutions for the players as well as the operators within the American territory as well other countries and continents.

The Chicago-based firm was focused on making a name for itself, providing its services to the in-land betting houses that were spread across the globe.

The first target was the American territory, but due to the strong limitations present in the country, the company started looking for easier and more lucrative alternatives.

Therefore, Europe came up as the most suitable option and thus, many online casinos and betting houses in the oldest continent were features the titles and solutions that were manufactured by WMS.

Eventually, through hard work and dedication, WMS was able to expand worldwide and become a household name when it comes to the gambling industry.

Despite its great success in retail betting locations, WMS has yet to become a reputable brand in the iGaming industry.

The brand is yet to become the powerful name that it is on the in-land venues, and therefore, some new deals and strategies are needed to make the new company’s goal a reality.

The struggle to be part of the American market

Even though WMS was founded within American soil, offering its services to the players and operators within its own country has not been easy at all.

The difficult-to-follow regulations and limitations imposed by the American authorities have made it nearly impossible for WMS to grow and expand according to its ambitions.

Most of the American states are yet to accept the use of gambling platforms online and offline, so most firms like WMS simply decide to leave the country altogether and offer their complete services to the players abroad.

Nowadays, WMS operates in Chicago, Illinois. Its games are featured in New Jersey and Delaware, two of the states where gambling activities are authorized, but the brand is looking to enter plenty of other states in the near future.

Lots of faith and hope in Nevada

Thanks to the sudden change of mind by the government of Nevada, WMS is expecting eagerly for a positive response that would allow it to offer all of its gambling solutions to the players in the state.

Nevada is widely known as the gambling state for everyone across the whole world. That is thanks to the fact that the city of Las Vegas is located within this state.

However, Nevada is very strict when it comes to letting new operators and brands work within it. As of this moment, only the top, most reputable brands are able to operate in Las Vegas.

The new operators have it difficult to enter Nevada, even if they abide by all the conditions and regulations imposed by the authorities.

Thankfully, the new office in charge will finally change things and other operators such as WMS will have the chance to operate within the city that never sleeps.