WMS applies for Nevada licence.
WMS, the Waukegan, Illinois based lottery and slot machine manufacturer, has applied for an interactive gaming licence for the state of Nevada.
The step comes about as WMS looks to increase it’s online presence.
WMS’ President, Orrin Edidin, said: “The filing of WMS’ interactive gaming application with the State Gaming Control Board in Nevada represents an important milestone in our efforts to support our customers’ needs with a full array of products and managed services in the online and interactive arenas”.
WMS already operates the online casino at JackpotParty.com as well as the Facebook application Lucky Cruise, a slot like game that uses credits instead of money.
“WMS is committed to assisting our customers in establishing strong interactive gaming relationships with their patrons in the casino, at home or on their mobile devices”, continued Edidin.
The bid comes after a spate of bids from rival companies after Nevada’s Gaming Policy Committee was resurrected by Governor Brian Sandoval.
WMS’ competitors IGT, Bally Technologies and Aristocrat Technologies have already made bids for interactive gaming licences.
The revival of the GPC comes as Nevada’s new online poker plans take shape as the average Las Vegas gambler spent less on gaming in 2011 than in 2010 ($447.63, compared to $466.20).
WMS has also teamed up with Phantom EFX, the world leader in the development of interactive slot and casino games, in order to make WMS slot games available on other platforms.
The partnerships aims to release content online as well as for PC’s and for Apple and Android mobile devices.
WMS Gaming is one of the two subsidiaries of WMS Industries - the other being Orion Gaming - and was founded in 1974 as Williams Electronics Inc.
WMS introduced multi-line and multi-coin secondary bonus payouts to slot machines with it’s 1996 model Reel ‘em In, and gained success with licensing of household brand names such as Monopoly, Star Trek, Top Gun and The Wizard of Oz.
WMS introduced the first flash memory slot machine architecture, with the CPU-NXT released in 2003.
WMS has recently emerged as the industries most innovative player, establishing new standards with the introduction of new gaming platforms such as Community Gaming, sensory Immersion Gaming, Transmissive Reels and Gaming and Adaptive Gaming.
The timing of this licence happens shortly after Pokerstars and Full Tilt poker were looking to merge with land based gaming companies in Las Vegas in preparation for the licensing of online gambling in America.
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