The 1xBet betting company won the SBC Awards - the most authoritative award in the betting industry. The ceremony announcing the winners of what can be seen as the Oscars for bookmakers in 2020 took place online on the 9th of December.
The victory went to 1xBet in the nomination for "Esports Operator of the Year". The company was also nominated for the same award at the 2018-2019 edition. Therefore, the current victory can be considered as confirmation of 1xBet's progress to the highest level in this direction.
Furthermore, SBC awarded 1xBet the title of Highly Commended in two other categories - "Marketing Campaign of the Year" and "Sponsorship of the Year", while also being shortlisted for "Football Sportsbook of the Year", "Best Mobile Operator App" and "Best Affiliate Program".
“Such success is very important for us, because the SBC Awards is already a brand in the betting industry, and the best of the best await the results of the ceremony every year. We were confident that 2020 was a successful year for 1xBet in many ways. Still, it’s always a pleasure to get the confirmation that you are an industry leader”, the company representative said.
This is already the 3rd success for 1xBet at the SBC Awards after being shortlisted for awards since 2017. The winners of the awards are chosen by a vote of an authoritative jury, which includes more than 100 representatives of the gaming industry. Voting is carried out anonymously, and the results are verified by the world's leading audit companies, which guarantees objectivity for the entire process.
1xBet is the title partner of esports organizations like NAVI and Cascade Esports. The activation of the sponsorship contract with NAVI, which involved four special projects, was carried out by the full cycle advertising agency 9 Pandas. One striking example of such a special project is the 1xSaloon commercial: https://vimeo.com/489376278
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Founded in 2007, 1xBet is one of the fastest-growing betting brands in the world. Every month the bookmaker accepts bets on more than 2000 events in 25 eSports disciplines, including the popular Dota 2, CS: GO, LoL and many others.